Job Description

Paid Social Manager – Maternity Leave Cover

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Sydney CBD | Hybrid | $90,000 + Super

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Full-time | 12-month maternity leave cover | Potential to become permanent

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About SOUP

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SOUP Agency is an independent, full-service digital marketing agency based in Sydney, working with an exciting mix of Australian and international brands.

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Since launching in 2019, we've built a team of specialists across Paid Media, SEO, Social & Content, Email Marketing, Creative and Digital Strategy. We're cooperative, ambitious and focused on producing great work and meaningful results for our clients.

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We're big enough to work on exciting brands and challenging briefs, while still being a close-knit team where people have a voice, ideas are encouraged and you can make a genuine impact.

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Why SOUP?

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- Hybrid working environment
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- Half-day Fridays
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- Birthday leave
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- Monthly team activities
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- Monthly Lunch & Learns
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- Personal & professional development
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The Prospect

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We're looking for an experienced Paid Social Manager to join our team on a 12-month fixed-term contract to provide maternity leave cover, with the potential to move into a permanent full-time role as the agency continues to grow.

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This is a hands‐on role for someone with 4+ years of paid social experience who is confident taking ownership of strategy and performance across a diverse portfolio of clients.

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You'll lead paid social strategy and performance, from campaign planning and optimisation through to testing, reporting and identifying opportunities for growth.

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Beyond the ad account, you'll provide strategic oversight across organic social, content and creative, working closely with our Social & Content team to ensure paid and organic activity work together.

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You'll also be confident analysing creative performance, identifying what should be tested next and briefing or adapting assets for paid social.

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Paid Social Strategy & Management

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- Develop and execute paid social strategies across Meta, TikTok,



LinkedIn and other relevant platforms.
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- Manage campaigns end-to-end, from strategy and campaign structure through to launch, optimisation and reporting.
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- Develop structured testing roadmaps across audiences, creative, messaging, offers, landing pages and campaign formats.
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- Proactively identify opportunities to improve performance and drive growth.
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- Work closely with other performance channels to ensure paid social contributes to the broader marketing strategy.
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- Stay across platform changes, emerging formats and new opportunities, translating these into practical recommendations for clients.
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Creative & Content

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- Take a creative‐first approach to paid social performance and develop creative testing strategies based on social trends, performance data and audience insights.
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- Analyse creative performance and identify patterns across hooks, messaging, formats, concepts and offers.
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- Provide recommendations on what creative should be produced or tested next, rather than simply working with the assets provided.
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- Brief and collaborate with our Social & Content team on creative requirements for paid campaigns.
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- Understand platform‐native creative and what makes content work across Meta, TikTok, Instagram and other social platforms.
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Organic Social Oversight

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While this is primarily a paid social role, you'll have a strong understanding of organic social and how paid and organic work together.

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- Provide strategic input and oversight across organic social activity where relevant.
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- Review organic social performance and identify content that could be amplified through paid media.
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- Contribute ideas and recommendations to broader social and content strategies.
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- Work closely with our Social & Content specialists to ensure paid, organic and creative activity is aligned.
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Reporting & Client Strategy

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- Analyse campaign data and translate it into clear, commercially focused insights.
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- Prepare and contribute to client reporting, WIPs and strategic reviews.
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- Present performance, insights and recommendations confidently to clients and internal teams.
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- Build strong relationships and act as a trusted paid social specialist across your accounts.
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- Proactively bring new ideas, tests and opportunities to clients.
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- Understand how media performance connects to broader client and business objectives.
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What We're Looking For

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- 4+ years of hands‐on Paid Social experience, ideally on the agency side in a fast‐paced environment.
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- Advanced hands‐on experience with Meta Ads Manager.
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- Strong experience across additional platforms such as TikTok Ads and LinkedIn Campaign Manager.
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- Strong understanding of paid social strategy, attribution, measurement, audience targeting and campaign optimisation.
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- Experience developing and managing structured creative testing programs.
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- Strong understanding of organic social media and content strategy.
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- Strong analytical skills and the ability to turn performance data into actionable recommendations.
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- Excellent client communication and presentation skills.
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- A commercial mindset with an understanding of how media performance connects to business outcomes.
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- A proactive approach and confidence bringing new ideas, recommendations and opportunities to the table.
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- Ability to manage multiple clients and priorities within an agency environment.
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Applicants must have permanent Australian residency or a relevant Australian working visa. No agencies will be used for this role.

📌 Paid Social Manager (New South Wales)
🏢 Soup Agency
📍 New South Wales