21 Sep
|
Talent International
|
Victoria
21 Sep
Talent International
Victoria
Job Description
Join this global, leading consumer business where insights directly influence brand strategy, innovation and commercial growth. Working across a portfolio of well-known household brands, you'll turn consumer understanding and market intelligence into explicit opportunities and action.
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This is an exciting role for an experienced insights professional who can look beyond the data, connect multiple sources of intelligence and tell a compelling commercial story.
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The opportunity
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As Consumer Insights & Growth Manager, you'll partner with Marketing, Category, Commercial and R&D; teams to build a deeper understanding of consumer behaviours, needs and purchasing occasions.
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You'll combine consumer research with market, brand, competitor and commercial data to diagnose performance, challenge assumptions and identify opportunities to attract new buyers, strengthen brands and drive sustainable growth.
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Key activities
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- Embed consumer insights into brand, category and portfolio strategies
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- Connect research with scan, panel, loyalty, brand tracking and commercial data
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- Identify evidence-based opportunities for brand, category and consumer growth
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- Help stakeholders define the right business questions and research approach
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- Turn complex findings into clear stories, recommendations and actions
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- Bring an external perspective on consumer behaviour, competitors and market trends
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- Help shape innovation pipelines around genuine consumer needs
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- Influence senior stakeholders through solid analysis and constructive challenge
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What we're looking for
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You'll bring experience in consumer or shopper insights, category, analytics or marketing strategy, ideally within FMCG or another consumer-led organisation.
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You'll also have:
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- Strong qualitative and quantitative research capability
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- Experience using scan, panel, loyalty or behavioural data
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- The ability to connect different data sources and uncover commercial opportunities
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- A strong understanding of brand and category growth
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- Excellent analytical, storytelling and stakeholder influencing skills
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- A relevant tertiary qualification or equivalent professional experience
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Experience applying Ehrenberg-Bass or other evidence-based marketing science principles will be highly regarded.
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Why consider this opportunity?
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This is more than a traditional research role. You'll have the opportunity to influence recognised consumer brands, shape innovation and portfolio decisions, and see your insights translated into meaningful commercial outcomes.
📌 Consumer Insights & Growth Manager (Victoria)
🏢 Talent International
📍 Victoria