Job Description

Senior Digital Marketing & Brand Specialist

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Floral Interiors is a proudly family-owned Australian business and a leading supplier of premium artificial flowers, plants, trees, pots, and vases.

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For over 30 years, we've partnered with Australia's leading retailers, florists, garden centres, interior designers and commercial projects. Our business is predominantly wholesale, and marketing plays a key role in how we connect with our trade customers - and drive growth.

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We're looking for a hands-on Marketing & Brand Lead to bring fresh energy, creative ideas, and strong organisation to our marketing. You'll have a visual eye, love styling and content creation, and turn product stories into beautiful EDMs and social campaigns that engage and grow our wholesale audience.

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Key Responsibilities

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Working closely with our leadership team, you will:

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build and manage a structured annual marketing calendar aligned to product launches,seasonal campaigns and key trade moments

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lead EDM campaigns from concept to send, ensuring consistency and impact across all channels digital channels

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own our Instagram and Facebook presence, planning, posting and creating content that engages our audience while maintaining a premium visual standard

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bring your visual eye to styling, shoot direction, photography, and short-form video (reels, styling clips, behind-the-scenes content), translating imagery and footage into cohesive, eye-catching campaigns

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collaborate with buyers, designers, photographers and external creatives, to produce compelling content

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develop and manage clear briefs for external creative partners,



ensuring marketing assets are delivered consistently across all channels

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assist with updates to our wholesale website, including imagery, product specs and new product launches

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monitor performance using insights to refine and strengthen campaigns

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stay across digital trends and identify opportunities to grow our brand presence, boost commercial results, and continually position Floral Interiors as a leader in the trade industry

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SKILLS AND EXPERIENCE REQUIRED

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Familiarity with CRM and EDM platforms, including audience segmentation and campaign management

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Confident using email marketing tools to create, schedule, and track targeted campaigns that deliver measurable results

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Experiencedin social media management and analytics (Instagram, Facebook, Business Manager, LinkTree, Google Analytics)

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Strong visual eye with experience in content creation, curation, styling and short-form video

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Proficient in Adobe Photoshop or similar tools for image editing and campaign production

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Up-to-date with social media trends and able to apply them to grow engagement and brand presence

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Highly organised, and able to juggle multiple campaigns and deadlines

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Excellent written, visual and verbal communication skills withsharp attention to detail

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Creativethinker who can generate ideas and bring them to life while maintaining brand consistency

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Collaborative team player who takes ownership, is adaptable, and is willing to go beyond the role to support wider business goals

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Location

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Based at our Melbourne head office and showroom in Keysborough.

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Full-time preferred (adaptable arrangements considered).

📌 Senior Digital Marketing & Brand Specialist (Victoria)
🏢 Floral Interiors
📍 Victoria