Job Description

The next step in your career starts here...

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Lead a growing region. Build high-performing teams. Shape Coates' future in WA.

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Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC.

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Coates is expanding its presence across Perth and the Southwest and we need the right leader to drive it. This is an opportunity to step into a highly visible, autonomous regional leadership role with real scope to influence strategy, develop people and deliver sustainable growth across one of our most significant business regions.

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Reporting to the Executive General Manager of the Coates West Business Unit, you will lead a geographically dispersed network spanning Perth and the southwest (8 Locations). In 12 months, success looks like a safe, high performing region with stronger customer relationships and a team that's motivated, capable and growing.

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You'll enjoy real variety and autonomy across a broad portfolio:

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- Safety Leadership: Champion Coates' Safety First culture — ensuring compliance, operational excellence and continuous improvement across the region.
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- People Leadership: Coach and develop Branch Managers and operational leaders, building capability, accountability and engagement across your network.
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- Customer & Market Growth: Partner with key customers, support strategic sales activity and grow market share and revenue across the region.
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- Operational Excellence: Drive branch performance,



customer service standards and continuous improvement to deliver outstanding operational outcomes.
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- Commercial Performance: Develop and execute regional business plans, deliver financial targets and identify opportunities to improve profitability.
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- Fleet & Asset Optimisation: Work closely with fleet and operational teams to maximise equipment availability, utilisation and maintenance performance.
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- Stakeholder Engagement: Build solid relationships across sales, transport, fleet and leadership teams while representing Coates in the local market and broader industry.
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What you'll bring to the role

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You're the kind of leader who thrives in complexity, gets results through people, and never loses sight of safety or the customer. You bring:

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- Proven experience leading geographically dispersed multi-site operations — in equipment hire, construction, mining, industrial services, logistics or a similar environment
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- A genuine track record of building and sustaining a strong safety culture
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- Strong leadership capability — you coach, mentor and develop leaders, not just manage them
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- Commercial awareness and experience delivering revenue growth, profitability and operational performance
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- A customer-first mindset with the ability to build long-term relationships and grow strategic accounts
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- Excellent stakeholder management, communication and influencing skills across all levels
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What you'll get in return

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We offer a competitive remuneration package including a vehicle and a range of benefits designed to support you at every stage of life:

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- Competitive salary + vehicle + short-term incentive program
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- 12 weeks Paid Parental Leave (in addition to the government scheme)
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- Purchased additional leave program
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- Novated leasing and salary sacrifice options
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- Access to an employee discounts, benefits and wellbeing program
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- Clear development and career progression pathways
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- Volunteering opportunities through the Coates Foundation
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Looking for more reasons to join Coates?

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At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

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We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation. We also provide opportunities for growth through our leadership and development programs.

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But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

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Visit careers.coates.com.au to learn more about our values and opportunities.

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Coates. Equipped for you.

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Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

📌 Regional Manager - Perth & Southwest (North Geelong)
🏢 Coates
📍 North Geelong