Job Description

Open to Melbourne and Sydney Based applicants

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In this role you will play a senior leadership and commercial role within ICON Management's Creator Division, with primary responsibility for strengthening creator partnerships, brand and agency relationships, and ensuring consistent, high-quality execution across the Sydney office. This role operates as a key support and execution lead, working with the Head of Creators and Head of Strategy to translate agreed strategy into action.

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The position attends client meetings alongside Creator agents, reinforces ICON's agency relationships at a business level, and supports consistent standards, collaboration, and execution across the Sydney Creator team. The role holds a tightly curated roster of high-performing creators, focused on high-value commercial outcomes, while also providing senior oversight of how talent across all relevant rosters is represented to clients. The Senior Manager, Creator Partnerships (Sydney) plays a critical role in maintaining transparency, fairness, and alignment in talent presentation, supporting agents while protecting ICON's long-term commercial integrity. This position also leverages existing industry, brand, PR, and media relationships to create access to new rooms, conversations, and commercial opportunities for ICON and its talent.

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Key Responsibilities

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Creator Partnerships & Talent Management

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- Sign and manage a deliberately small, high-value roster of creators, prioritising commercially established or high-potential talent capable of generating significant annual revenue.
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- Build long-term, strategic partnerships with managed creators, focused on sustainable growth, brand alignment, and premium commercial outcomes.
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- Provide senior guidance and strategic oversight across the broader Sydney talent roster, supporting agents with input where appropriate.
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Client Meetings,



Agency Relationships & Talent Representation

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- Attend key client and agency meetings as a support partner to Creator agents, strengthening ICON's presence and reinforcing agency-level relationships beyond individual agents.
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- Ensure ICON presents as a unified, professional agency with consistent standards across all client interactions.
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- Support fair, transparent, and comprehensive talent presentation by ensuring all suitable ICON talent across relevant rosters are consistently considered for client opportunities.
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- Act as a senior escalation and alignment point where representation, commercial, or strategic decisions require oversight.
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Team Support, Execution & Operational Alignment

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- Support the day-to-day function of the Sydney Creator team by assisting with coordination, follow-through, and execution of agreed initiatives.
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- Work closely with the National Head of Creator& Strategy ensure strategies, rollouts, and directives are effectively implemented within the Sydney office.
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- Provide guidance, mentoring, and practical support to Creator agents to uplift capability, collaboration, and commercial outcomes.
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- Act as a key point of alignment between strategy, execution, and day-to-day operations within the Sydney Creator team.
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Business Development, Activations & Partnerships

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- Develop and maintain senior-level relationships with brands, agencies, and industry partners to drive new business opportunities for ICON talent.
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- Leverage existing PR, media,



and brand contacts to create access to recent rooms, conversations, and commercial opportunities.
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- Support negotiation and finalisation of creator contracts, partnerships, ambassadorships, and campaigns in line with ICON's commercial frameworks and approval processes.
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- Identify scalable partnership and activation opportunities that enhance ICON's market positioning and creator outcomes.
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Reporting, Oversight & Visibility

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- Maintain oversight of client activity, talent representation patterns, and commercial performance within the Sydney office.
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- Provide visibility and reporting to the Head of Creators, Head of Strategy, and CEO on opportunities, risks, and operational issues as required.
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- Contribute to the development of systems, templates, and processes that support transparency, consistency, and operational efficiency.
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Attributes & Capabilities

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- Senior commercial thinker with strong industry instincts and relationship management skills.
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- Proven experience managing high-profile creators, brands, or talent within agency or PR environments.
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- Confident and credible in senior client, brand, and agency-facing conversations.
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- Highly organised, accountable, and capable of managing competing priorities.
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- Strong communicator with the ability to influence, align, and support teams.
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- Values-led approach with a focus on fairness, transparency, and long-term outcomes.
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Culture, Values & Representation

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- Uphold ICON's values, policies, and standards of professional conduct across all interactions with talent, clients, and team members.
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- Foster a collaborative, ethical, and inclusive culture that supports long-term talent success and agency integrity.
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- Represent ICON professionally at industry events, panels, and networking opportunities, including occasional after-hours engagement.
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📌 Senior Creator & Brand Partnerships Manager (New South Wales)
🏢 Icon Management
📍 New South Wales