You will own marketing planning and execution across a multi-venue hospitality group, reporting directly to the Creative Director and working alongside the Head of Content & Social and the brand and design function. This role exists to bring forward planning and measurement to marketing. You are responsible for the calendar, the campaigns that sit on it, and the reporting that tells the business whether they worked.

Key responsibilities

- Own the rolling marketing calendar across 11 venues
- Plan campaigns against commercial objectives, not activity for its own sake
- Run seasonal campaigns end to end: offer, channels, booking path, follow-up
- Take ownership of the guest database and email program in SevenRooms
- Segment the database properly and establish a monthly sending rhythm per venue
- Build the automated guest flows not currently run
- Keep 11 venue websites accurate, current and commercially helpful
- Own Google Business Profiles, review response and local search across the portfolio
- Build and issue monthly venue-level reporting the business actually uses
- Brief content requirements into the social team with clear commercial context

About you

- Proven experience owning marketing campaigns end to end across multiple venues, locations or brands
- Experience in hospitality,



retail, events or another multi-site consumer business
- Strong planning discipline and a track record of working to lead times
- Confident with CRM and email marketing, ideally SevenRooms, Klaviyo or Mailchimp
- Comfortable reading performance data from Meta, GA4 and booking systems
- Experience being accountable for commercial outcomes, not just delivery
- You think in calendars and lead times, not weeks
- You are organised enough to hold 11 venues without dropping any of them
- You are calm under pressure and not reactive by default
- You are confident operating with autonomy and ownership

About us

Darling Group is a Melbourne hospitality group behind some of the city's most recognisable dining and drinking venues. Our portfolio spans eleven cafés, restaurants and event spaces, from the Royal Botanic Gardens to the Sorrento foreshore, each with a distinct identity and a transparent point of view. We build venues to last. Each one is the product of considered design, a solid idea, and an unwillingness to cut corners. We hold our marketing to the same standard: intentional, disciplined, and made with genuine creative care.

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📌 Marketing Specialist (Melbourne)
🏢 Darling Group
📍 Melbourne