We’re looking for a creative, animal-loving, commercially minded Social Media Marketing Specialist to join Cherry Pets and become a key part and social media face of growing a new brand.

We’re looking for someone who genuinely wants to become part of the business, understand our customers and help shape how Cherry Pets shows up online.

You’ll take ownership of our social media presence across Instagram and TikTok, create organic content from within the business, build an engaged community and help turn attention into growth.

We’re looking for someone who understands that great content can look different across Instagram, TikTok and paid ads and knows how to adapt creative ideas to suit each platform and audience.

We’re looking for a creative, animal-loving, commercially minded Social Media Marketing Specialist to join Cherry Pets and become a key part and social media face of growing a new brand.

We’re looking for someone who genuinely wants to become part of the business, understand our customers and help shape how Cherry Pets shows up online.

You’ll take ownership of our social media presence across Instagram and TikTok, create organic content from within the business, build an engaged community and help turn attention into growth.

We’re looking for someone who understands that great content can look different across Instagram, TikTok and paid ads and knows how to adapt creative ideas to suit each platform and audience.

What you’ll be doing

- Creating and filming content for Instagram, TikTok and paid advertising

- Developing Reels, TikToks, Stories, static content and creative concepts

- Understanding current social trends and adapting them to our brand rather than copying trends

- Growing our social presence and building a genuine community around the brand





- Writing strong hooks, captions and ad copy

- Identifying the difference between content designed for engagement and content designed to convert

- Helping managing and optimising Meta Ads campaigns

- Testing new creatives, hooks, audiences and campaign concepts

- Reviewing performance data and using it to influence future content

- Finding current ways to increase brand awareness, traffic and sales

- Helping shape the overall creative direction of Cherry Pets as we grow

We’d love someone who

- Understands Instagram and TikTok deeply and actually enjoys social media

- Has experience creating short-form video content

- Is comfortable filming, editing and coming up with ideas independently

- Is comfortable filming in public, attending events and confidently approaching people to create fun, engaging organic content

- Understands what makes someone stop scrolling

- Understands Meta Ads Manager or a strong understanding of paid social

- Takes initiative and helping shape the direction of our content

- Wants to grow with a small business

Experience with Shopify, Canva, CapCut, Meta Ads Manager and content creation would be highly regarded.

What’s in it for you

- Competitive hourly rate

- Performance-based bonuses as the brand grows

- Incentives tied to social growth, successful campaigns and business performance

- Free Cherry Pets products

- A lot of creative freedom and ownership over the brand’s social direction

- Be part of our planned international expansion over the next year, with potential opportunities for travel to China and USA.

Location: Williamstown, Melbourne
Employment Type: Casual
Days: 2 days per week to start, with the opportunity to increase as the role and business grow

@cherrypetsau

www.shopcherrypets.com

#J-18808-Ljbffr

📌 Social Media Marketing Specialist (Melbourne)
🏢 Cherry Pets
📍 Melbourne