Business Development & Project Delivery Specialist

Business Development & Project Delivery Specialist – ‘A better choice!’

‘A better choice!’ | National fresh produce program

Melbourne-based | Hybrid option | Partnerships & commercial growth

Build partnerships. Grow revenue. Create national impact.

‘A better choice!’ is looking for a commercially driven business developer to grow partnership and advertising revenue for our established national consumer-facing program supporting independent fruit and vegetable retailers across Australia.

This is a hands-on role for someone who can identify opportunities, open doors, and turn conversations into commercial outcomes.

You will proactively identify and approach prospective partners, develop and pitch commercial opportunities, secure paid partnerships and advertising, grow existing accounts and help take the commercial offering of ‘A better choice!’ magazine forward.

You'll also build strong relationships across the fresh produce industry and work closely with national and state teams to ensure the partnerships you secure are successfully brought to life.

If you have a demonstrated track record of winning new business, achieving sales results and growing commercial relationships, we'd love to hear from you.

The opportunity

Reporting to the National Program Manager, you will take ownership of partnership and advertising business development for ‘A better choice!’.

You'll own opportunities end to end; from prospecting and initial contact through proposal, pitch, negotiation, and close, then through coordinated delivery, partner reporting, renewal, and longer-term commercial growth.

A key part of the role will be driving the commercial growth of ‘A better choice!’ magazine, including advertising sales and integrated opportunities across print, digital, content, sampling, events and retail activation.

You'll work with growers, brands, suppliers, service providers, industry organisations and other businesses aligned with the fresh produce sector to develop partnerships that create genuine value for both the partner and the program.

This is a role for someone who enjoys being in the market; finding opportunities, talking to people, asking for the business and getting things across the line.

What you'll be doing

You'll be responsible for:

proactively identifying and approaching prospective commercial partners and advertisers;

building and maintaining an active pipeline of new partnership and advertising opportunities;

taking opportunities from initial contact and discovery through to proposal, pitch, negotiation and close;

securing paid partnerships, advertising and integrated commercial opportunities for ‘A better choice!’;





growing partnership and advertising revenue in line with agreed targets;

growing existing partner accounts and converting one-off activity into repeat and longer-term commercial relationships;

driving the commercial growth of ‘A better choice!’ magazine, including identifying and securing new advertisers;

developing integrated commercial opportunities across print, digital, content, sampling, events and retail activation;

developing partnership proposals that clearly demonstrate value and commercial benefit;

building strong relationships with growers, brands, suppliers, service providers, industry bodies and other relevant organisations;

taking end-to-end ownership of secured partnerships and coordinating delivery with national and state teams;

maintaining relationships across the retailer network to support effective partnership and campaign activation;

maintaining accurate and current pipeline, partnership, activity and account records;

ensuring agreed partner commitments, deliverables and timelines are followed through, while contributing to partnership packages, pricing and sales materials based on market feedback and performance;

providing timely partner reporting and reporting internally against agreed partnership, advertising, retention and revenue targets; and

representing ‘A better choice!’ at industry meetings, retailer and market visits, events and conferences.

Who we’re looking for

First and foremost, we’re looking for someone who can win and grow business.

You’ll be a strong relationship builder, but you’ll also be comfortable prospecting, making the first approach, pitching an opportunity, asking for the business and following it through to close.

Importantly, you’ll be able to demonstrate real sales results; not simply experience managing relationships or an existing portfolio.

You may come from business development, partnerships, sponsorship, advertising or media sales, FMCG, food and beverage, retail or another commercially focused environment.

You’ll bring:

demonstrated success in B2B business development, partnerships, sponsorship, advertising or commercial sales;

a proven track record of personally generating and converting new business;

demonstrated achievement against sales, revenue or commercial growth targets;

confidence prospecting and approaching new organisations and decision-makers;

experience developing proposals,



pitching and negotiating commercial opportunities;

experience securing paid commercial partnerships, advertising or comparable B2B sales;

the ability to grow existing accounts as well as develop new business;

strong commercial judgement and confidence discussing value, pricing and commercial terms;

excellent relationship and stakeholder-management skills;

confidence engaging with both independent business owners and senior decision-makers;

resilience, initiative and the discipline to follow opportunities through;

the ability to work autonomously while collaborating effectively with stakeholders across Australia; and

Experience within fresh produce, agriculture, FMCG, food and beverage, retail, advertising, media, industry associations or member-based organisations would be highly regarded, but isn’t essential.

Why this role?

‘A better choice!’ is an established national program with an existing retailer network, strong industry relationships and commercial partnerships.

You’ll have the opportunity to build on that foundation: win new paid partnerships, grow existing accounts, increase advertising revenue, and take the magazine’s commercial offering forward.

You’ll have autonomy to build your pipeline and pursue opportunities while working alongside national and state teams committed to the success of Australia’s independent fresh produce industry.

This is a Melbourne-based hybrid role, with the option to work remotely for up to two days per week, subject to business and stakeholder needs. Regular time in the office and in market with the team, partners, retailers and industry stakeholders remains an key part of the role. The role also involves reasonable interstate travel and occasional attendance at industry events outside ordinary business hours.

About ‘A better choice!’

‘A better choice!’ is a national consumer-facing program supporting independent fruit and vegetable retailers and encouraging Australians to shop for fresh produce through their local fruit and veg store.

The program connects independent retailers with wholesalers, growers and industry partners to strengthen Australia’s independent fresh produce sector, increase consumer awareness and support local fresh food businesses.

‘A better choice!’ operates nationally through Fresh Markets Australia and its state-based partners, bringing together retailers and the broader fresh produce industry through marketing, campaigns, partnerships, content and in-store activity.

Fresh Markets Australia is the national industry body representing wholesalers and supporting businesses operating through Australia’s central fruit and vegetable markets.

#J-18808-Ljbffr

📌 Business Development & Project Delivery Specialist (Melbourne)
🏢 FC Business Solutions
📍 Melbourne