On Trend Beauty is looking for a creative, social-savvy Content Creator & Social Media Coordinator to join our growing team on a part-time basis, working 2 or 3 days per week.

This is a hands-on role for someone who loves beauty, understands social media and knows how to create content that people actually want to watch, engage with and share.

We’re a small, fast-moving team, which means things happen quickly and there isn’t a long chain of approvals standing between a positive idea and actually creating it. You’ll have a high level of creative freedom and ownership over our social content and will be encouraged to bring ideas to the table, experiment with different formats and tell us what you think we should be doing.

We don’t want to hand you a rigid list of posts to create every week. We want someone who can look at our products, our business and what’s happening online and come to us with ideas.

If you see a trend that On Trend Beauty should jump on, we want you to run with it. If you have an idea for a recurring TikTok series, pitch it. If you think we should completely change the way we’re presenting something, tell us.

With that freedom comes ownership and accountability. We’ll give you room to create, experiment and make the role your own, but we’ll also expect a consistently high standard of content, strong output across your schedule and someone who is motivated to keep improving what we’re doing.

A major focus of the role will be creating content from start to finish - coming up with ideas, filming, editing short-form videos, developing strong hooks and captions, and helping publish content across our social channels.

You’ll have access to a huge and constantly changing range of beauty, skincare, haircare and fragrance products, so you’ll always have something new, relevant and exciting to work with.

About the role

On Trend Beauty is looking for a creative, social-savvy Content Creator & Social Media Coordinator to join our growing team on a part-time basis, working 2 or 3 days per week.

This is a hands-on role for someone who loves beauty, understands social media and knows how to create content that people actually want to watch, engage with and share.

We’re a small, fast-moving team, which means things happen quickly and there isn’t a long chain of approvals standing between a good idea and actually creating it. You’ll have a high level of creative freedom and ownership over our social content and will be encouraged to bring ideas to the table, experiment with different formats and tell us what you think we should be doing.

We don’t want to hand you a rigid list of posts to create every week. We want someone who can look at our products, our business and what’s happening online and come to us with ideas.

If you see a trend that On Trend Beauty should jump on, we want you to run with it. If you have an idea for a recurring TikTok series, pitch it. If you think we should completely change the way we’re presenting something, tell us.

With that freedom comes ownership and accountability. We’ll give you room to create, experiment and make the role your own, but we’ll also expect a consistently high standard of content, strong output across your schedule and someone who is motivated to keep improving what we’re doing.

A major focus of the role will be creating content from start to finish - coming up with ideas, filming, editing short-form videos, developing strong hooks and captions, and helping publish content across our social channels.

You’ll have access to a huge and constantly changing range of beauty, skincare, haircare and fragrance products,



so you’ll always have something new, relevant and exciting to work with.

Key responsibilities

- Take ownership of helping shape On Trend Beauty’s social content and creative direction in collaboration with our Social Media Agency

- Create, film, edit and publish engaging content for TikTok, Instagram Reels, Stories and other social channels

- Proactively develop and pitch new content ideas rather than waiting to be given a brief

- Create regular short-form video content around new products, trending brands, promotions, launches and campaigns

- Film iPhone-first content featuring products, our team, creators and other talent

- Be comfortable appearing in content and speaking to camera when required

- Create engaging price-led content that showcases great deals, savings, promotions and value - finding creative ways to make “great price” content entertaining, attention-grabbing and shareable rather than simply looking like an ad

- Create unboxings, beauty trends, behind-the-scenes content and other social-first concepts

- Identify relevant TikTok and Instagram trends, sounds, memes and cultural moments and move quickly to turn them into relevant On Trend Beauty content

- Develop strong hooks, captions and social-first storytelling

- Edit short-form videos with a strong understanding of pacing, retention and platform-native content

- Develop recurring content series and recognisable formats for On Trend Beauty

- Help plan and maintain our social content calendar

- Schedule and publish content across our social channels

- Work with our team around promotions, launches, campaigns and seasonal events

- Assist with creator and influencer content where required

- Assist with larger campaign shoots and higher-production content where required

- Take a test-and-learn approach to content, regularly reviewing views, watch time, engagement, shares, saves and other performance metrics to understand what’s working, then using those insights to refine future content and maximise the performance of our strongest formats, concepts and videos.

- Keep across what other beauty, fashion, lifestyle and e-commerce brands are doing on social and identify opportunities for us to do things differently

If you have experience with paid social advertising, even better. Knowledge of Meta Ads Manager and TikTok Ads Manager, including boosting content, creating audiences, assisting with campaigns and reviewing performance, would be highly regarded and could form part of the role depending on your experience.

About you

We’re looking for someone who is naturally creative, proactive, confident behind and in front of the camera, and loves beauty products - but let’s be honest, who doesn’t!

Ideally, you’ll have:

- Experience in content creation, social media, digital marketing or a similar role

- A strong understanding of TikTok, Instagram Reels and short-form video

- Confidence filming high-quality content using an iPhone

- Strong short-form video editing skills using CapCut, Adobe Premiere Pro or similar

- Confidence appearing on camera

- Experience collaborating with influencers and content creators, with an understanding of how to build authentic partnerships and create engaging influencer-led social content





- A strong understanding of hooks, pacing, storytelling and what keeps people watching

- A performance-driven approach to content creation - you’re interested in the numbers behind the content, understand what drives engagement and retention, and are always looking to test, learn and improve rather than simply posting and moving on.

- A genuine interest in beauty, skincare, haircare, fragrance and current beauty trends

- A good eye for aesthetics, product presentation and visual content

- Strong copywriting and caption-writing skills

- A strong understanding of current social media trends, creators and internet culture

- The ability to work independently, make decisions and take ownership

- The ability to work at pace and make the most of your days each week

- Strong organisation and time-management skills

- The confidence to put forward your own ideas and challenge what we’re currently doing

Experience within beauty, fashion, lifestyle or e-commerce would be highly regarded.

Experience with Meta Ads Manager, TikTok Ads Manager or paid social advertising would also be a strong advantage, but is not essential.

What it’s like working with us

On Trend Beauty is a small team, so we work differently from a large corporate marketing department.

Things move quickly. Decisions can be made quickly. Good ideas can become content quickly.

You’ll be given plenty of room to make this role your own and have real influence over what On Trend Beauty looks and sounds like on social media.

We’re open to ideas, experimentation and trying things we haven’t done before. You’ll have the freedom to tell us what you think will work and then have the opportunity to actually execute it.

We’re not looking to micromanage someone’s creativity. At the same time, we have high expectations around the quality, consistency and volume of content being produced. We want someone who enjoys that balance - creative freedom, but with genuine responsibility for delivering great work.

About On Trend Beauty

On Trend Beauty is a fast-growing Australian online beauty retailer offering an extensive range of beauty, skincare, haircare, fragrance and personal care products from leading and trending brands at competitive prices.

We work with a huge variety of well-known and trending beauty brands, which means there is always something new arriving, launching or trending to create content around.

We’re ambitious, fast-moving and always looking for new ways to grow. We’re now looking for someone who can bring that same energy to our social presence and help shape the next stage of the On Trend Beauty brand.

The opportunity

Part-time – 2 or 3 days per week

This is an in-person role, with both working days based on site with our team in Highett. As content creation will involve working directly with our products and our amazing team, remote applicants will not be considered for this position.

This role would suit someone who wants more than simply being handed a content calendar and told what to post.

You’ll have real creative ownership and the opportunity to experiment with different ideas, content styles, personalities and formats.

We want you to look at a new product, a trend or something happening in the office and immediately start thinking:

“What could we create from this?”

Then we want you to have the confidence to actually go and create it.

If you’re constantly saving TikToks, spotting trends before everyone else, thinking of content ideas and know exactly why you stopped scrolling on a particular video, we’d love to hear from you.

#J-18808-Ljbffr

📌 Content Creator & Social Media Coordinator (Melbourne)
🏢 On Trend Beauty
📍 Melbourne