Reporting to the Marketing Manager, you'll take ownership of e-commerce performance across several established brands and websites. You'll be responsible for developing and executing initiatives that increase traffic, conversions, customer acquisition, and revenue. You'll have the autonomy to identify opportunities, challenge the status quo, implement improvements, and directly influence business performance. This role will suit someone who enjoys being a genuine contributor to the broader marketing function, combining ecommerce expertise with performance marketing, website optimisation, SEO, analytics, content, and customer journey management.

Key responsibilities

Own and execute the e-commerce growth strategy across multiple digital channels, driving traffic, conversions, customer acquisition and revenue growth.

Lead the management and optimisation of Shopify websites, including product data, user experience, site performance, landing pages, navigation and conversion rate optimisation initiatives.

Develop and optimise paid media campaigns across Google Ads, Google Shopping, Bing Ads and Meta, managing budgets, product feeds and campaign performance to maximise ROAS.

Drive organic growth through SEO strategy, including keyword research, technical audits, backlink development and the creation of high-quality content across multiple websites.

Build and execute customer retention, retargeting and cart abandonment strategies across email, SMS and digital advertising channels.

Analyse digital performance, customer behaviour and competitor activity,



translating insights into actionable recommendations and maintaining reporting dashboards that measure commercial outcomes.

Collaborate with the broader marketing team to align ecommerce initiatives with business objectives, campaigns and brand activity.

About you

3+ years of hands-on e-commerce and digital marketing experience

Proven success managing Google Ads and Meta campaigns yourself

Strong Shopify administration and optimisation experience

Solid understanding of SEO strategy and implementation

Experience managing product feeds and Google Merchant Centre

Solid analytical skills with the ability to turn data into commercial outcomes

Experience building reporting dashboards and presenting insights

Excellent copywriting and content creation capabilities

Experience with email marketing, customer journeys, and automation campaigns

Most importantly, you'll be someone who:

Takes ownership and accountability

Is highly organised and self-motivated

Enjoys solving problems and finding opportunities

Can move comfortably between strategy and execution

Thrives in a fast-paced, results-focused environment

High-impact role with genuine ownership

Significant autonomy and decision-making authority

Broad and varied role spanning all aspects of ecommerce

Stable and growing business with established brands

Collaborative and supportive marketing team

Only shortlisted candidates will be contacted.

Position based in Melbourne's northern suburbs.

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📌 E-Commerce Specialist (Melbourne)
🏢 seek.com.au
📍 Melbourne