CHARCOAL CLOTHING | Retail Store Manager | Armadale Melbourne

Established in 2016, CHARCOAL has evolved into a modern, elevated yet accessible womenswear label delivering sophisticated, versatile pieces designed in-house. Our elevated staples transition seamlessly from day to night, embodying tough femininity with effortless self-expression.

Our Brand

Established in 2016, CHARCOAL has evolved into a modern, elevated yet accessible womenswear label delivering sophisticated, versatile pieces designed in-house. Our elevated staples transition seamlessly from day to night, embodying tough femininity with effortless self-expression.

The Role

We are seeking an experienced and highly driven Store Manager to lead the launch and ongoing success of our brand-current flagship store.

This is a pivotal leadership opportunity for an organised, commercially minded and highly capable retail leader who thrives in a high-volume environment and has the drive to build something exceptional from the ground up.

As the leader of our flagship location, you will set the standard for store performance, customer experience, team culture and operational excellence. You will take ownership of the full store operation, leading a high-performing team while ensuring the store consistently delivers against commercial and brand expectations.

We are looking for a confident and proactive leader with a genuine make-it-happen mentality; someone who sees opportunities, takes initiative, finds solutions and follows through. You will bring structure, energy and accountability to the store, while inspiring your team to perform at their best.

With proven experience leading a high-volume retail environment,



you will be comfortable balancing the pace and complexity of a flagship store with a strong focus on people, performance and customer experience.

You will work closely with our Training, Marketing and Product Coordinators, as well as our wider HQ team, to ensure the store operates seamlessly, achieves ambitious sales objectives and establishes itself as a benchmark for the CHARCOAL brand.

Key Responsibilities

Leadership & Team Development

- Lead, coach and develop a high-performing team within a fast-paced flagship environment.

- Build a culture of accountability, positivity, ownership and continuous growth.

- Recruit, onboard and develop talent, identifying future leaders within the team.

Customer Experience

- Set the standard for an elevated, consistent and customer-first experience.

- Drive key commercial metrics including conversion, UPT, AOV and loyalty capture.

- Coach the team to deliver confident, personalised and commercially driven service.

Operational Excellence

- Take ownership of daily store operations, ensuring efficiency, organisation and seamless execution.

- Maintain high standards across store presentation, compliance, processes and service.

- Proactively identify opportunities and implement solutions that elevate store performance.

Inventory Management

- Oversee stock management, ensuring accuracy, availability and strong inventory integrity.





- Drive effective stock flow and minimise loss through robust processes and team accountability.

Visual Merchandising

- Execute and maintain CHARCOAL’s visual direction, ensuring the store remains elevated, commercial and on-brand.

- Deliver impactful displays that enhance the customer experience and drive sales.

Financial Performance

- Own store sales performance and lead the team towards ambitious commercial targets.

- Use data and insights to drive sales, productivity and profitability.

- Manage wage spend, rostering and team productivity in line with business expectations.

Communication & Collaboration

- Maintain proactive communication with the Area Manager and HQ teams.

- Collaborate with Training, Marketing and Product to execute key initiatives.

- Provide insights and feedback to support wider business growth.

Benefits & Culture

At CHARCOAL, you'll join a dynamic and supportive team passionate about delivering exceptional results while creating an empowering, positive in-store culture.

You’ll receive:

- The opportunity to lead the launch and growth of a brand-new CHARCOAL flagship store.

- A leadership role with significant influence over store culture, performance and success.

- Ongoing learning, development, and pathways for internal progression.

- Generous product discounts, incentives, and a curated wardrobe allowance.

- A fun, energetic team environment with strong support from HQ.

- The opportunity to contribute ideas, initiatives, and store-level improvements.

- The chance to make a meaningful impact within a growing Australian fashion brand.

Role Details

- Full-time, 38 hours per week

- Tuesday–Saturday roster

- Must have full Australian working rights

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📌 CHARCOAL CLOTHING | Retail Store Manager | Armadale Melbourne
🏢 LB Creative
📍 Melbourne