We’re looking for an experienced Paid Social Specialist to join an exciting and fast-growing Australian fitness and lifestyle brand, based in Sydney CBD.

This is a fantastic chance to join a growing in-house Paid Performance team, where you’ll take ownership of paid social across Meta and TikTok, managing campaigns end-to-end and helping the brand explore emerging social channels.

Reporting to the Paid Performance Manager, you’ll combine strong platform expertise with data-driven testing and reporting to drive performance and growth. You’ll work closely with the Creative team to continually test and improve creative, targeting and conversion strategies.

This role would suit a data-driven Paid Social Specialist who loves ecommerce, thrives in a fast-paced environment and enjoys having real ownership and autonomy over their channel.

The Opportunity

Based in Sydney CBD, this is a great opportunity to join an exciting in-house team where you’ll have the autonomy to shape paid social strategy, test new ideas and directly influence ecommerce growth.

Job Code: *******

RESPONSIBILITIES +

- Manage and scale paid social campaigns across Meta and TikTok.
- Manage campaigns across the full funnel, including prospecting, retargeting and retention.
- Develop and execute A/B testing strategies to identify growth opportunities.
- Manage Meta Business Manager, pixel/CAPI tracking and troubleshoot tracking or delivery issues.




- Lead creative testing and performance analysis in partnership with the Creative team.
- Brief Creative on new concepts and testing opportunities based on performance insights.
- Own weekly and monthly paid social reporting and turn data into actionable insights.
- Monitor budgets and campaign pacing, ensuring strong delivery against targets.
- Stay up to date with platform updates, algorithm changes, industry trends and emerging social channels.
- Work closely with eCommerce, CRM, Merchandise and Creative teams to align paid activity with broader commercial goals.

REQUIREMENTS +

- 3+ years’ experience in paid social, either agency or in-house.
- Strong hands-on experience with Meta Ads Manager.
- Experience within ecommerce, fashion, fitness or fast-paced retail is highly regarded.
- Working knowledge of TikTok Ads Manager.
- Strong analytical and reporting skills, with confidence using Excel/Google Sheets and tools such as Supermetrics.
- Experience managing significant monthly advertising budgets.
- Experience with product feeds or catalogue-based social advertising is a bonus.
- Highly organised with the ability to manage multiple campaigns and deadlines.
- A strong communicator who enjoys collaborating with Creative and other internal teams.
- Comfortable working autonomously and taking full ownership of paid social performance.

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📌 Paid Social Specialist | Sydney (New South Wales)
🏢 Who in the Zoo
📍 New South Wales