- HEO7 salary range $106,472 – $117,127 plus 17% superannuation

About the position

The Senior Lifecycle Marketing Specialist sits within the Marketing team in the Marketing, Communications and Experience division. The role is responsible for the hands‑on build, delivery and ongoing optimisation of lifecycle marketing programs, including automation journeys and communications that support engagement across the student lifecycle. This includes email/SMS production, marketing automation, and customer journey builds that support prospective student acquisition, nurture, conversion, and retention objectives across domestic and international audiences.

This is a specialist technical role that sits at the technical heart of the Digital Experience and Innovation team. The Senior Lifecycle Marketing Specialist brings deep platform expertise, strong technical discipline, and a sophisticated understanding of lifecycle marketing principles to ensure that the team's automation programs, journey builds, and EDM/SMS communications are produced to a consistently high standard — accurately, efficiently, and in full alignment with campaign strategy, brand guidelines, and audience targeting requirements.

Skills and Experience

To be considered for this position, you will have;

- An undergraduate degree in Marketing or Communications or similar with at least 4 years subsequent experience; or extensive experience and management expertise; or an equivalent alternate combination of relevant knowledge, training and/or experience.
- High Experience using marketing automation platforms such as Adobe Campaign Standard (ACS), Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud (SFMC), Marketo, Braze, HubSpot or similar.
- Experience building automated campaign workflows, customer journeys and audience segments.
- Strong understanding of customer data, audience segmentation and targeting principles.
- Understanding of privacy, consent management and marketing compliance requirements.
- Sound knowledge of platform reporting tools, Adobe Analytics,



or other marketing/data intelligence software, with experience using performance data to monitor lifecycle program delivery and contribute to optimisation recommendations.
- Robust attention to detail and commitment to producing high-quality Email content and campaign and data reports.
- Experience in Agile Project Management.
- Ability to edit images in Adobe Photoshop for use in email marketing campaigns.

PD - Senior Lifecycle Marketing Specialist .pdf

Only candidates with FullWorkingRights in Australia may apply for this position.

Aboriginal and Torres Strait Islander Applicants

We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.

Our commitment to diversity and inclusion

La Trobe University is committed to creating a diverse and inclusive workforce. We take an intersectional approach by actively supporting and encouraging people of all backgrounds and abilities tosubmitan applicationand aim to ensure that the recruitment and employee experience is as accessible and inclusive as possible. Flexibility in interview format will be offered to shortlisted candidates.

Our commitment to safety

All La Trobe University employees are bound by theWorking with Children Act 2005.If you are successful, you willbe requiredto hold a valid Victorian Employee Working with Children Check prior to commencement.

National CodeonGender Based Violencein Higher Education

La Trobe University is committed to upholding the National Code to Prevent and Respond to Gender-Based Violence (GBV Code). This aligns with our mission to create safe and respectful communities.Candidates will be asked during the recruitment process to declare whether they have ever been investigated for, or found to have engaged in, gender-based violence inpreviousemployment and/or in legal proceedings and provide relevant information toassistindeterminingsuitability. Gender-based violence means any form of physical or non-physical violence, harassment,abuseor threats based on gender, that results in, or is likely to result in harm, coercion, control, fear or deprivation liberty or autonomy.

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📌 Senior Lifecycle Marketing Specialist (Melbourne)
🏢 La Trobe University
📍 Melbourne