This is a flexible casual position of approximately 20 hours per week, with the option to work conveniently from home under a hybrid working arrangement. You will take ownership of our social media presence and help develop engaging content and marketing campaigns across Instagram, TikTok and Facebook.

Key responsibilities

Create engaging social media content including photos, videos, Reels and Stories.

Develop and implement social media strategies to increase reach, engagement, followers and sales.

Plan, film and edit short-form video content for Instagram Reels and TikTok.

Manage and optimise paid advertising campaigns through Meta Ads Manager.

Maintain and update our Shopify website, including uploading new arrivals, product information and images.

Research current social media trends and identify opportunities to increase organic reach.

Develop and manage influencer marketing campaigns and collaborations.

Identify suitable influencers and content creators for brand partnerships.

Monitor social media performance and provide insights and recommendations for improvement.

Maintain a consistent visual identity and tone across all social media platforms.

About you

Strong knowledge and hands-on experience with Instagram, TikTok and Facebook.

Proven experience creating engaging Reels and short-form video content.





Experience with Meta Ads Manager and paid social media advertising.

Robust understanding of social media strategy, content planning and audience growth.

Good knowledge of Shopify or similar eCommerce platforms.

Excellent visual and creative sense.

Ability to work independently, manage time effectively and meet deadlines.

Desirable: Experience in influencer marketing and managing influencer collaborations.

Desirable: Experience in eCommerce, retail or product-based businesses.

About us

Aus Crystals is a well-established, family-run crystal business with over 20 years of experience. Based in Ravenhall, Victoria, we supply crystals, gemstones and related products to both business customers (B2B) and direct customers (B2C).

Casual position – approximately 20 hours per week.

Flexible hybrid working model with the option to work from home.

Opportunity to work with an established Australian business with over 20 years of history.

Creative freedom to develop and implement new social media ideas.

Opportunity to grow our digital presence across multiple platforms.

A friendly and supportive working environment.

Work with a unique and visually engaging product range.

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📌 Social Media Marketing Specialist (Melbourne)
🏢 Aus Crystals
📍 Melbourne