Job Description

Prosperity Media is looking for a Digital PR Account Manager to join our growing team. If you love turning data into stories that land coverage, and you're just as comfortable pitching journalists as you are managing a campaign end to end, we want to hear from you.

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We are an award-winning Digital PR and AI Search Agency based in Sydney & Melbourne, working with global brands, with a team of over 35 staff. Winner of Best Use of PR in a Search Campaign (Digital PR) at the APAC Search Awards. This role is for someone looking to be a key part of the AI Search & PR intersection.

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What you'll be doing

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- Your number one priority will be helping Digital PR campaigns secure top-tier links and coverage for a variety of clients
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- You'll be responsible for managing clients from the onboarding process to outreach, including managing campaign production, briefing our data team on campaigns, and writing campaign copy
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- You'll have the opportunity to create client strategy that delivers consistent results across campaigns, with an innovative approach to achieving SEO outcomes
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- You'll ideate creative data-led campaigns that tier-one press are interested in covering
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- You'll also be responsible for spotting and outreaching quick-win campaigns (newsjacking)
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- You'll be the day-to-day point of contact for a select number of clients, running WIPs, email communications, presenting ideas and reports
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- You will help mentor and support junior team members (bonus points if you have management experience)
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- You will have the chance to support on new business pitch meetings
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What we're after

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- Passion for, and experience in, traditional or Digital PR (bonus points if you have experience with PR for retailers or ecommerce platforms)
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- Robust knowledge of the Australian media landscape, with a proven track record of turning campaigns into top-tier links and coverage
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- Excellent written and general communication skills
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- 2+ years experience in the PR industry
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- Experience working across a diverse range of brands in Australia and New Zealand, across industries including finance, health, FMCG, legal, education, fashion, and homeware
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- A Bachelor's degree in Journalism, Marketing, Business, a TAFE Diploma, or equivalent experience
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- Ability to juggle multiple projects at the same time
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- A self-starter with a positive attitude, keen to learn and not afraid to test new methods
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- Ability to maintain a high standard of work at all times
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- Highly organised with strong attention to detail
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- Not afraid to get involved in all aspects of the Digital PR process and suggest improvements based on experience
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- Fantastic time management skills
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- Australian working rights (visa can be discussed)
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Why Prosperity Media

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- Salary starting at A$75,000-$80,000/yr, depending on experience
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- You'll be a crucial hire for our Digital PR department, with real influence over how the team is shaped going forward and massive scope to progress your career
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- A unique opportunity to help build out the Digital PR offering in Australia
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- Paid travel to digital marketing conferences, both locally and internationally
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- A fun, friendly workplace with regular team events and paid monthly lunches
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- Regular opportunities for upskilling and career progression
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- Hybrid working arrangements (4 days in office, 1 day WFH)
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- Very healthy budget for training, courses and events
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- A convenient office location in Surry Hills, close to Central Station, with all equipment supplied
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📌 Public Relations Account Manager (New South Wales)
🏢 Prosperity Media
📍 New South Wales