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- ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
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- DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
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- Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
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- Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
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- CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.
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KPIs-
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- Platformadoption&enablement:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
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- Leads:growthinthenumberofbrokerbusinessself-generatedleads.
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- LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
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- Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
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- Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
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- AI-firstmindset:Youdon'tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
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- Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
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- Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
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- Coachingyouarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
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- Qualifications:Marketingdegreeorequivalent
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📌 Local Area Marketing Specialist (New South Wales)
🏢 Ray White
📍 New South Wales
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