About the role: Everlab members sign up for a full
year of preventive care, from screening and imaging through to
results, a clinical consult, a plan and follow-up. Lifecycle
messaging plays a huge role in how people discover Everlab, decide
to join, engage with their care and ultimately renew. You'll own
lifecycle marketing across Australia and the UK, starting with our
highest-impact commercial journeys: turning interest into members
and improving conversion through the funnel. From there your scope
expands across the full member lifecycle, covering engagement,
retention, renewal and ARPU, and eventually the broader
communications and notifications that shape a member's experience
of Everlab. We're looking for someone with 4+ years in lifecycle,
CRM or retention as a dedicated function, with deep hands-on Braze
experience and a commercial view of what lifecycle is for. This is
a full-time hybrid role based in Sydney. Our team works from the
office three days per week. Responsibilities and Scope Conversion
and top of funnel: Own top-of-funnel lifecycle and conversion
first, including lead nurture, abandoned journeys, sign-up
conversion, re-engagement and the handover from acquisition into
membership. Build and optimise the journeys that move prospective
members from interest to action, using behavioural signals,
segmentation and testing rather than generic email sequences.
Partner closely with Acquisition on conversion and the sign-up
handover. Retention and member lifecycle: Own retention, engagement
and renewal, spanning activation, results engagement, consult
uptake, follow-up completion, member education, renewal and
opportunities to grow ARPU. Build the lifecycle architecture end to
end: what each moment is for, what we say,



through which channel,
and what we deliberately don't send. Partner with Product on
in-product messaging and Clinical Operations on communications
relating to a member's care. Over time, take ownership of the
broader member communications ecosystem, including transactional
and product notifications across Braze and Knock. Platform and
execution: Own Braze hands-on, including canvases, segmentation,
event taxonomy, Liquid, API-triggered journeys, data hygiene and
deliverability. Run lifecycle across Australia and the UK with one
core architecture and market-specific execution, including
different regulatory requirements. Testing and reporting: Run a
rigorous testing program across lifecycle with explicit hypotheses,
holdout groups and a decision log of what worked, what didn't and
what we learned. Report on the metrics that matter: funnel
conversion, activation, engagement, renewal, ARPU and channel
health. What we're looking for: Experience: 4+ years in lifecycle,
CRM or retention as a dedicated function, ideally in-house at a
consumer business with meaningful scale. Commercial: You see
lifecycle as a growth lever and can point to journeys you've built
that materially improved conversion, retention or revenue. Braze:
Deep hands-on experience across canvases, segments, Liquid and
event or API-triggered journeys. Iterable, Customer.io or Klaviyo




at genuine scale considered if you can make a credible case for
picking up Braze quickly. Automation: Experience building
sophisticated automations driven by behavioural and operational
events, not just linear email sequences. Data: Strong command of
your own data across event taxonomy, cohort analysis and SQL or
equivalent, without needing someone else to pull every answer.
Multi-market: Experience running lifecycle across multiple markets,
including knowing where simply copying a journey from one market to
another breaks down. Writing: You can write conversion-focused
marketing copy as comfortably as thoughtful member communications,
and neither sounds like it came from a CRM platform. Nice to have:
Experience in a regulated or high-trust category such as health,
insurance or financial services. Push, in-app and SMS alongside
email. Transactional or product notification tooling such as Knock.
Deep knowledge of deliverability, warming and sender reputation.
Working at Everlab: Do work that matters: We're building the future
of preventive health. Use your skills to prevent disease, improve
access to personalised care, and reduce pressure on the health
system. Work-life flexibility: Hybrid working with 3 days in the
office, plus flexibility to manage life beyond the 9 to 5 when it
matters. Experience Everlab as a customer: Full access to the
Everlab health program, provided after successfully passing
probation. Share in our success: Employee Share Option Plan
included as part of your total remuneration. We grow together.
People you'll love working with: A welcoming, mission-driven team
of smart, thoughtful people doing meaningful work.

📌 Lifecycle Marketing Manager (Victoria)
🏢 Everlab
📍 Victoria