We're looking for an experienced E-Commerce Manager to take full ownership of minimax.com.au and our online marketplace channels. Accountable for growth, profitability and the systems and data that connect our website, ERP/POS and fulfilment network across all stores. Reporting directly to the CEO, this is a high-impact, hands-on role for someone who can trade a site commercially, lead a team, and get genuinely into the technical detail, not just sit above it.

Key responsibilities

Own the e-commerce P&L;: sales, gross margin, contribution margin and fulfilment cost, and manage the annual budget and forecast with Finance and the CEO

Manage day-to-day trading and merchandising of minimax.com.au: range, pricing, content, categorisation and conversion rate optimisation

Lead SEO and SEM strategy, agency relationships, paid media performance and product feed management

Lead the e-commerce customer service and fulfilment team, including workload planning and performance

Own fulfilment performance, despatch time, cost per parcel and service benchmarks

Manage the integration architecture connecting our ERP/POS, Shopify, fulfilment and the technical component of a loyalty system across all stores, including data integrity and issue resolution

Deliver monthly reporting on key digital and omnichannel performance metrics to the CEO and leadership team

Develop the e-commerce annual business plan and roadmap, backed by quantified, margin-focused business cases

About you

Substantial experience managing an e-commerce channel end-to-end,



including P&L; accountability

Experience in a multi-store retail environment where online and physical stores share stock, customers and fulfilment

Solid hands-on Shopify experience (admin, APIs, apps) and confidence working across ERP/POS integrations and data

Strong analytical capability, confident in Excel/SQL and comfortable challenging a number rather than accepting a dashboard

Experience managing agencies, vendors and a small internal team

Clear written communicator, from technical specifications through to leadership

Genuine curiosity for exploring how AI can lift productivity and performance, with the confidence to bring new opportunities and innovation to the CEO

Relevant tertiary qualification in marketing, commerce, information systems or a related field

About us

Minimax is a leading kitchen and homewares retailer with over 50 years of heritage. With stores across Victoria, South Australia and Tasmania, plus a fast-growing online presence, we bring the best in kitchen and homewares to our customers every day. We create memorable customer experiences through curated ranges, quality products and genuine service, driven by passion and excellence across the team. We're now investing in our digital capability, and this role sits right at the centre of that growth.

Genuine autonomy and a seat at the leadership table to drive growth and scale

The chance to shape the digital future of a 50+ year heritage Australian retail brand

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📌 E-Commerce Manager (Melbourne)
🏢 Minimax
📍 Melbourne