Job Description

REQUIREMENTS

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- Matric, or equivalent qualification 58 years' digital marketing experience, ideally within e-commerce/online retail
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- At least 2 years of managing the full digital marketing function for a brand or portfolio
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- Experience managing an annual marketing budget
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- Proven ability to demonstrate results by brand and channel
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- Strong hands-on experience with Google Ads and Merchant Center
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- Strong Meta advertising experience
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- Experience building content pipelines and working with creators
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- Experience managing email flows and campaigns, ideally using Klaviyo
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- Strong knowledge of GA4 and tag management
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- Experience developing and managing an SEO strategy
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- Personally build campaigns, writes copy, manages feeds and produces reports
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- Comfortable testing, analysing and improving activity personally
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- Commercially focused and highly data-driven
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- UK or European e-commerce experience
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- Shopify or WooCommerce and CRO experience
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- Creator/influencer programme experience
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- Google and Meta certifications
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DUTIES

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- Own the digital marketing strategy for each brand and the overall portfolio
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- Develop annual and seasonal marketing plans
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- Audit performance against digital best practice and prioritise improvements based on commercial impact
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- Own online revenue growth while managing acquisition costs and profitability
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- Monitor MER, CAC, contribution and channel performance and take action based on the data
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- Define transparent roles and positioning for each brand within the market
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- Prevent brands from competing against each other in paid search
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- Structure accounts, product feeds and customer lists appropriately by brand
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- Identify opportunities to share content and resources across brands while maintaining distinct brand identities
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- Personally manage Google Ads and Google Merchant Center
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- Build and optimise campaign structures, product feeds and Shopping activity
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- Test Performance Max and other relevant opportunities
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- Carry out regular search-term analysis and campaign hygiene
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- Manage budgets and campaign pacing based on weather, stock and seasonal demand
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- Test Microsoft Ads where commercially justified
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- Own Meta advertising from strategy through to execution
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- Establish a regular creative testing programme and use performance data to guide decisions
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- Develop first-party audiences and make effective use of reviews and customer-generated content
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- Manage content calendars and ensure assets are produced against agreed plans
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- Set and manage the SEO strategy for each brand
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- Develop keyword strategies and track performance against target terms
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- Identify technical SEO requirements and work with the Head of Digital to prioritise development work
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- Build and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-back
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- Own monthly campaign calendars and segmentation
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- Ensure activity complies with UK consent requirements
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- Ensure accurate tracking across GA4, tag management and consent mode
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- Maintain a clear and consistent view of attribution and performance
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- Manage weekly budget pacing and take corrective action where required
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- Set clear weekly priorities and provide written briefs.
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- Set objectives and maintain a clear performance scorecard
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- Brief and manage freelancers and creators against measurable outcomes
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- Develop playbooks and repeatable processes for core marketing activities
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Salary: R negotiable dependent on experience

📌 Digital Marketing & E-Commerce Manager (Knuckey Lagoon)
🏢 Time Personnel
📍 Knuckey Lagoon