Hey, we’re TWOOBS. We make shoes people actually want to live in.

Since 2016, we’ve been on a mission to make planet-conscious footwear that feels as good as it looks – because we reckon you shouldn’t have to choose between comfort, style or being kind to Mama Earth.
We started with vegan sandals and have grown into a brand known for shoes that are seriously comfy, ridiculously easy to wear and designed with a planet-conscious mindset. The kind of shoes you reach for on repeat, pack for every holiday and eventually wonder how you ever lived without.

We’re not here to follow every trend or make shoes just for the sake of making shoes. We’re here to make the ones you actually want to wear. And we have big plans to keep doing just that.

Now, we’re looking for an experienced Social Media Specialist to join our team and help make TWOOBS impossible to scroll past – creating content that’s funny, fresh, fashion-forward and, most importantly, makes people want to put the shoes on their feet.

Sound like your kinda thing?

Key Responsibilities

Social Media Management

- Manage TWOOBS' social media across multiple platforms (Insta 81k, TikTok 14k, Facebook loyalty community 3k+) including feed planning and writing engaging, on-brand captions.
- Ensure TWOOBS social media consistently communicates the brand’s values in a fun, relatable, and thought-provoking way.
- Innovate and implement a growth strategy that drives engagement and builds a loyal, active community.
- Spark conversations that make people think, laugh, and feel part of something bigger.
- Handle community management – fostering genuine connections across Instagram, TikTok, Facebook, and beyond.
- Plan and execute creative campaigns that drive awareness, engagement, and conversions.
- Track and analyse performance metrics, translating data into actionable insights.
- Align the social calendar with the broader brand strategy.
- Stay ahead of social media trends and translate them into engaging and on-brand content.

Content Creation

- Concept, create, and edit content – from reactive trending videos to thoughtful storytelling moments.
- Be the face and the director:



appear in content and guide others confidently behind the lens.
- Produce high-quality video and static content (UGC-style, GRWMs, tutorials, behind-the-scenes, memes, interviews, campaigns etc).
- Capture and edit photo and video content for product launches, shoots, store moments, events, and campaigns.
- Maintain a regular rhythm of storytelling across all content formats – video, static, blog, reels, TikToks, and more.
- Collaborate with the Brand Manager to brainstorm and test creative ideas that grow reach and spark engagement.
- Collaborate with the TWOOBS Flagship Store & Community Manager to ensure the Byron store is regularly showcased on socials.
- Keep your finger on the pulse of pop culture, social trends, and internet humour – and translate them into content that makes people stop scrolling.

Team Management

- Manage and direct the Content Producer, overseeing their output and ensuring content meets brief and brand standards.
- Keep the Content Producer briefed on the social calendar, upcoming campaigns, and evolving brand priorities.

Paid Social Support

- Support the Digital team with production of assets for paid social.
- Brief ad creative from content creators, ensuring assets align with campaign objectives and brand guidelines.
- Identify opportunities to work with new UGC creators and manage the end-to-end briefing process.

Influencer Relations

- Support the Brand Manager in scouting current collaboration opportunities with influencers and content creators who align with TWOOBS' values and vibe.
- Regularly reach out to creators for gifting opportunities.
- Maintain and strengthen relationships with our ambassadors and partners to keep them feeling loved, seen, and part of the fam.

General Tasks

- Write clear,



detailed creative briefs for content creators, photographers, and videographers to ensure every shoot and collaboration delivers on brief.
- Maintain an organised library of approved content, assets, and brand materials so the team can access what they need, when they need it.
- Assist the Brand Manager with day-to-day tasks, including campaign photoshoot planning and brand collaborations.
- Help coordinate and support brand events, pop-ups, and activations.
- Collaborate across teams on projects as needed, providing creative input and hands-on support.
- Pitch new ideas to enhance brand presence, campaigns, and community engagement.

What we’re looking for is someone who:

- LOVES social media & pop culture
- Is super comfortable and confident both behind and in front of the camera
- Is naturally creative and always thinking outside the box
- Is bursting with ideas and isn’t afraid to share them
- Has a can-do attitude and loves making things happen
- Is a self-starter who can manage their own time
- Is collaborative, communicative and genuinely enjoys working with a team
- Has a strong eye for what’s cool, current and culturally relevant
- Gets TWOOBS and what makes our brand different
- Cares about making better choices for people and the planet
- Is excited by our mission and wants to help us shake up the footwear industry

What your skill set looks like:

- Proven experience managing socials and creating content for a brand
- Experience briefing and directing creative talent (content creators, photographers, videographers)
- You know your way around all the important social platforms (TikTok, Instagram, Pinterest, LinkedIn, Threads & more)
- A creative eye
- Exceptional attention to detail
- Experience working with Photoshop or Canva
- Can work to calendars and deadlines
- The ability to bring your own creative ideas to the table
- Takes feedback well and is eager to learn

The role is full-time and will be primarily based out of our Richmond, VIC office.

Women, non-binary, BIPOC, and people of diverse age, abilities and backgrounds are strongly encouraged to apply.

#J-18808-Ljbffr

📌 Social Media Specialist (Melbourne)
🏢 TWOOBS
📍 Melbourne