Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.

Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.

ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane .

- ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
- DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
- Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
- Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
- CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.

KPIs-

- Platformadoption&enablement;: PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.
- Leads:



growthinthenumberofbrokerbusinessself-generatedleads.
- LocalisedNetPromoterScore(NPS): Network/brokercustomersatisfactionscore
- Localareamarketingexperience: 5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
- Businessacumen: Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
- AI-firstmindset: Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
- Changemanagement: Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
- Relationalinfluence: Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
- Coaching&education;: Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
- Qualifications:Marketingdegreeorequivalent

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📌 Local Area Marketing Specialist (Sydney)
🏢 Ray White
📍 Sydney