Company Overview: Perdaman Advanced Energy is part of the Perdaman, supplying innovative and sustainable energy solutions across Western Australia. The business is focused on renewable energy projects, including solar, BESS (battery storage), energy assessments and integration with commercial and industrial operations.

Position Purpose:

-Generate new commercial and industrial business opportunities through proactive lead generation, outbound prospecting, appointment setting, relationship development and sales activity.

-Build and maintain a strong pipeline of qualified solar PV, battery storage, hybrid energy and related opportunities while supporting the Senior Business Development Manager in converting opportunities into revenue.

-Support the Senior Business Development Manager by creating high-quality conversations and meetings with relevant decision-makers across the commercial and industrial market.

-The role is hybrid: the primary focus is creating and qualifying new opportunities and leads, booking appointments for the Senior BDM, and expected to develop customer relationships, progress suitable opportunities and contribute directly to sales outcomes.

Responsibilities & Duties:

Lead Generation, Prospecting & Qualification

-Proactively identify new commercial and industrial businesses with potential for solar PV, BESS, energy optimisation and other energy solutions.

-Research and build targeted prospect lists across sectors including manufacturing, warehousing, logistics, cold storage, retail, commercial property, agriculture, education, aged care, hospitality and other high-energy-use businesses.

-Identify key decision-makers and influencers including business owners, directors, CFOs, property owners, asset managers, property managers, facilities managers, operations managers and procurement personnel.

-Conduct consistent outbound prospecting through cold calling, email, LinkedIn, networking, referrals, targeted campaigns and other approved channels.

-Make initial contact with prospective customers and generate interest in PAE's commercial energy solutions.

-Gather relevant initial information including site ownership, electricity usage/spend, operating hours, property type, available roof/land area, existing solar, future development plans and project timing where available.

-Convert qualified prospects into meetings and opportunities for the Senior BDM.

Appointment Setting & Handover

Confirm meeting details, attendees, decision-makers, objectives and any relevant information gathered during prospecting.

-Secure meetings between qualified prospects and the Senior Business Development Manager and Provide the Senior BDM with a concise and useful pre-meeting brief.

-Complete structured handovers including company background, contacts, site information, energy requirements, pain points, timing, previous discussions and agreed next steps.





Business Development & Sales

-Identify and pursue recent solar and Battery business opportunities across commercial, industrial, government and renewable energy sectors, with a strong focus on commercial and industrial customers.

-Develop and maintain targeted prospect lists and consistently undertake outbound activity through cold calling, email, LinkedIn, networking, referrals and other approved channels.

-Build and maintain a strong pipeline of qualified opportunities and ensure prospects are progressed through agreed sales stages.

-Conduct initial discovery conversations to understand customer requirements, energy use, pain points, project objectives and likely timing.

-Qualify opportunities against agreed commercial and technical criteria and determine appropriate next steps.

-Book and conduct meetings with prospects, supporting the Senior BDM on all opportunities.

-Develop relationships with owners, executives, property owners, asset managers, facilities managers, operations managers, procurement teams and other decision-makers.

-Follow up meetings, proposals and qualified opportunities to maintain momentum and progress the sales process.

-Assist with converting qualified opportunities into sales and revenue, with larger or more complex negotiations led by the Senior BDM.

-Contribute to agreed activity, pipeline, conversion and revenue targets.

Key Performance Indicators

-Outbound prospecting activity, including calls, emails and other approved outreach.

-New target accounts and decision-makers identified.

-Meaningful conversations with relevant decision-makers.

-Qualified leads generated.

-Meetings booked and completed.

-Pipeline value generated from sourced opportunities.

-Conversion from lead to meeting, meeting to opportunity and opportunity to sale.

-Revenue or gross margin contribution from opportunities progressed or closed within delegated authority.

-CRM accuracy, follow-up completion and quality of opportunity handovers.

-Achievement of agreed individual and team business development targets.

Reporting & Governance

Continuous Improvement & Leadership

-Identify opportunities to improve project delivery frameworks, systems, and processes.

-Capture and share lessons learned across projects.

-Mentor and support junior project engineers or project team members.

-Contribute to the development of renewable energy capability within Perdaman Advanced Energy.

Work Health & Safety





-Take reasonable care for your own health and safety and that of others at work.

-Comply with all WHS policies, procedures, and site safety requirements.

-Ensure quality assurance and quality control processes are implemented and maintained.

Compliance

-Comply with all relevant Acts, regulations, approvals, and statutory obligations.

-Ensure delivery aligns with company policies, procedures, and governance framework.

Personal & Professional Development

-Maintain and develop knowledge of commercial solar PV, BESS, EV charging, energy markets and PAE's product and service offering. Including standards, and industry best practices.

-Undertake ongoing professional development relevant to business development, sales, renewable energy and customer engagement.

-Actively develop sales capability, negotiation skills and commercial understanding with guidance from the Senior BDM and Operations Manager.

Ownership & Accountability

-Be accountable for the quality, quantity and progression of sourced leads and appointments.

-Proactively identify ways to improve lead-generation processes, data quality, messaging and conversion rates.

-Take full accountability for assigned solar projects and outcomes.

-Proactively identify and resolve issues to achieve positive project outcome.

Requirements

Essential Experience

-2–5 years' experience in business development, sales, lead generation, appointment setting, account management or a similar customer-facing commercial role.

-Demonstrated experience in outbound prospecting and generating new business opportunities.

-Proven experience developing and winning commercial or industrial energy projects.

-Strong experience of managing client relationships and commercial negotiations.

-Demonstrated ability to build and manage a sales pipeline and achieve revenue targets.

Skills & Competencies

-Strong communication, presentation, and stakeholder management skills.

-Confident and professional telephone manner, with the resilience to make frequent outbound calls.

-Commercially astute with strong negotiation capability.

-Good understanding of solar PV, battery storage, and renewable energy solutions.

-High level of organization, networking, and relationship-building capability.

Desirable

-Experience in WA solar and battery storage projects.

-Knowledge of the Australian renewable energy market and government incentive programs.

-Experience working with commercial or industrial customers in Western Australia.

-Existing network within commercial property, industrial, facilities, energy or related sectors.

Qualifications

Bachelor's degree in Business, Commerce, Engineering, Marketing or related discipline is desirable but not essential where relevant sales experience is demonstrated.

-Relevant sales, business development, marketing or renewable-energy qualifications are advantageous.

📌 Business Development Coordinator - Lead Generation - Solar (Perth)
🏢 Perdaman Advanced Energy
📍 Perth