21 Sep
|
Growplay
|
Balcatta
About the role
"We are looking for a full-time, in-house team member to join us on-site at HQ—this role is not open to remote or freelance arrangements."
Ecommerce Marketing Specialist at Growplay Monkey Bars. We build the best backyard monkey bars in the world. Australian designed, built to outlast the childhood they were bought for, and shipped to families across four countries from four Shopify stores: Australia, the United Kingdom, the United States and New Zealand.
We are a small team. The founders are in the building. There is no agency between you and the account, no three week approval chain, and no one above you rewriting your creative brief. If you want a role where the numbers you move are visible on Monday morning, this is it.
We are looking for someone to take our paid media across all four markets, run it harder than we have run it before, and treat the budget like it is their own money.
Key responsibilities
- Own Meta Ads, Google Ads and AdRoll across Australia, the United Kingdom, the United States and New Zealand
- Plan, launch, test and scale campaigns against ROAS (return on ad spend) and CAC (customer acquisition cost) targets you help set
- Run structured A/B testing on creative, audiences, offers and landing pages, and keep a clean record of what won and why
- Manage budget allocation across markets and across the year, including our peak seasons in each hemisphere
- Get TikTok Ads off the ground from zero, you will own that channel end to end
- Report weekly on what is working, what is not, and what you are changing
- Direct and produce the creative that feeds the ads,
we will supply the raw material and product assets, you decide what gets cut, tested and scaled
- Turn one shoot into many ad variations, so the testing programme never runs dry
- Support email and lifecycle campaigns in Klaviyo
- Feed insight back into our Shopify stores, product pages and offers
About you
- Three or more years in performance marketing, growth or ecommerce marketing, with hands on ownership of paid accounts
- Proven results managing Meta Ads and Google Ads for an ecommerce business, ideally direct to consumer, and ideally with a considered purchase product rather than impulse buys
- Comfortable being measured on ROAS (return on ad spend), CAC (customer acquisition cost) and blended revenue, not on impressions
- Genuinely comfortable with testing, you form a hypothesis, you run it properly, and you kill things that do not work
- Confident with Shopify, Google Analytics 4 and campaign reporting
- Full working rights in Australia and able to work from our Perth office
Perks
- A real budget and the authority to spend it
- Decisions made the same day, because the people who decide sit next to you
- A product families genuinely love, which makes the marketing a lot easier
- A brand that is growing across four countries, with room for this role to grow with it
About us
Growplay Monkey Bars builds the best backyard monkey bars in the world. Australian designed, built to outlast the childhood they were bought for, and shipped to families across four countries from four Shopify stores: Australia, the United Kingdom, the United States and New Zealand.
📌 Ecommerce Marketing Specialist (Balcatta)
🏢 Growplay
📍 Balcatta