Hessel Group are seeking an innovative, commercially minded, creative and digitally capable Marketing Specialist to promote and lead our company's brand and services across our diverse group of businesses.

This is a hands-on role for someone who can do more than develop a marketing plan. We are looking for someone who can build, create, optimise, analyse and deliver - from websites and digital campaigns through to content, automation, AI, SEO/AEO, events and lead generation.

About the Company:

The Hessel Group is a well-established South Australian organisation offering a range of services. We have been in operation for 28 years, working with our local community to support individuals with their specific needs.

Our group operates across a diverse portfolio of services, including:

- Hessel Allied Health & Behaviour Support
- Hessel Support Services
- Hessel Children's Centre
- Enhance Training (RTO 40387)
- In Home Care and other community-based services

As Hessel Group enters its next phase of growth, we are looking for an experienced Marketing Specialist who can strengthen our brands, increase market visibility and, importantly, translate marketing activity into measurable business growth. Hessel Group aims to build upon our achievements by expanding our portfolio of satisfied clients. To support our growth, we are now seeking a 6 month contracted Marketing Specialist to join our team.

About You:

You are an experienced marketer who combines creative thinking with commercial accountability.You are a creative, passionate, and experienced marketing and communications professional who can manage various projects and priorities, and successfully deliver project outcomes.

You are comfortable moving between strategy and execution and don't need to outsource every technical or creative task.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. Our outstanding marketing specialist will be someone whose expertise translates into increased brand awareness and profitability.

You understand that successful marketing isn't simply about posting content or increasing followers. You can demonstrate how marketing activity contributes to enquiries, referrals, conversions, revenue and business growth.

About The Role:

Reporting to executive management, the Marketing Specialist will take ownership of marketing across Hessel Group and its individual business units.

The role combines strategy with hands-on delivery.

You will be responsible for developing and executing marketing initiatives that increase brand awareness, generate qualified leads, strengthen referral pathways and support growth across both B2B and B2C markets.

You will also play an important role in modernising our digital marketing capability, including our websites, CRM and marketing automation,



search visibility and the effective use of AI.

You will lead the delivery of communications, campaigns, events, and services to assist Hessel Group to meet its objectives. The role works across multiple projects, priorities, and business areas effectively and with a strong focus on continuous improvement.

Key Responsibilities:

- Developing and implementing the overall marketing strategy across Hessel Group and its individual business units
- Developing targeted B2B and B2C campaigns that generate measurable enquiries, referrals and new business
- Managing and improving Hessel Group websites, including creating and updating pages, landing pages, content and campaign-specific web assets
- Having sufficient website capability to make changes directly rather than relying exclusively on external developers
- Managing and optimising HubSpot, including CRM integration, email marketing, workflows, automation, lead capture, segmentation and campaign reporting
- Developing and implementing SEO strategies to improve organic search visibility
- Understanding and implementing AEO – Answer Engine Optimisation, including optimising content for AI-powered search and answer platforms
- Identifying and implementing practical uses of AI across marketing, including content development, research, campaign creation, personalisation, automation, analysis and workflow efficiencies
- Managing social media strategy, content planning and digital campaigns across relevant platforms
- Creating and coordinating high-quality written and visual marketing content
- Managing email marketing and database campaigns
- Monitoring website performance, conversion rates, lead sources and customer journeys
- Using analytics and data to continuously improve campaign performance
- Developing marketing strategies specific to different sectors, audiences and referral pathways
- Supporting business development initiatives, industry events, expos, partnerships and community engagement
- Coordinating external agencies, designers, developers, printers and other suppliers where required
- Maintaining brand consistency across all Hessel Group businesses
- Managing marketing budgets and ensuring expenditure delivers demonstrable value
- Establishing explicit marketing KPIs and providing regular reporting on leads, conversions, cost per lead, website performance, campaign performance and ROI
- Proactively identifying new opportunities,



channels and technologies that could support Hessel Group's growth.

Qualifications, Experience & Attributes:

- Tertiary qualifications in Marketing, Communications, Business or a related discipline
- Demonstrated experience in a marketing management, digital marketing or similarly broad marketing role
- Strong practical experience managing and developing websites, preferably including WordPress and/or Craft CMS
- Demonstrated knowledge of SEO, including keyword strategy, on-page optimisation, technical fundamentals and content optimisation
- Knowledge of AEO and the changing search landscape created by AI-powered search
- Strong working knowledge of HubSpot, including CRM, Marketing Hub, automation, workflows, email campaigns and reporting
- Demonstrated ability to use AI tools effectively and responsibly within marketing workflows
- Experience developing and executing successful B2B and B2C campaigns
- Strong digital marketing and social media capability
- Experience with analytics, conversion tracking and marketing performance reporting
- Strong copywriting and communication skills
- The ability to create compelling content for different audiences and channels
- Excellent organisational and project management skills
- Confidence managing multiple brands, projects and competing priorities
- A proactive, solutions-focused approach and willingness to get involved in the detail.

Experience within health, disability, NDIS, education, training, early childhood or community services would be highly regarded, but is not essential.

What Success Looks Like:

Success in this role will be measured by outcomes - not simply marketing activity.

We want to see

- Increased qualified enquiries and referrals
- Stronger conversion of marketing activity into new clients and business opportunities
- Improved website performance and organic search visibility
- Growth in relevant audiences and engagement
- Effective utilisation of HubSpot and marketing automation
- Improved visibility across traditional search and emerging AI/answer platforms
- Consistent, professional positioning of Hessel Group brands
- Clear reporting that demonstrates what is working, what isn't and where marketing investment should be directed.

Why Join Hessel Group? This is an opportunity to take genuine ownership of marketing within an established South Australian organisation undergoing an exciting period of growth and development.

You will have the opportunity to influence the direction of our brands, improve our digital capability and build a contemporary marketing function that has a measurable impact across multiple businesses.

If you are a marketer who enjoys building, testing, improving and delivering — rather than simply managing marketing from a distance — we'd love to hear from you.

📌 Marketing Specialist (Fullarton)
🏢 Hessel Group
📍 Fullarton