Brief Description

8 Month Fixed Term Contract with possibility to extend.

The Role The PR specialist plays a key support role in the execution of public relations and sponsorship activities that enhance brand visibility, community engagement and reputation management.

Working closely with the PR &

- Sponsorships teams, this role supports the coordination, planning, delivery and reporting of PR campaigns, and assists in the coordination of sponsorship activities, particularly within sports.. The ideal candidate is highly organised, detail-oriented, and comfortable working across both traditional and digital channels. They will help monitor and report on media coverage, assist in the preparation of communications materials, support stakeholder engagement, and ensure that all PR and sponsorship initiatives align with brand objectives, governance standards, and productivity goals. Con?dence in PR campaign planning, an understanding of risk awareness, and the ability to manage multiple priorities in a fast-paced workplace is essential.

Position Accountabilities

Risk and Governance Accountabilities

- Take all reasonable directions from leaders to comply with the organisation’s workplace health & safety (WHS) protocols. WHS is everyone’s responsibility.
- Identify, assess, and mitigate PR-related risks in line with the company’s risk management and governance frameworks, ensuring all communications comply with relevant legal and regulatory obligations.
- Embed risk management and governance practices into all PR &
- Sponsorship activities you work on, continuously improving processes and controls.
- Proactively monitor, escalate, and report potential or actual risks or breaches, participating in risk and compliance training and fostering a culture of risk awareness and accountability.
- Collaborate with internal risk and governance functions to ensure alignment and share learnings to inform future actions and continuous improvement.
- Maintain the internal PR risk process frameworks, guides and protocols.

Reputational Risk Management and Proactive Messaging
- Support the development, maintenance, and activation of holding statements and crisis communication plans to manage reputational risk.
- Maintain the PR calendar to anticipate and address potential issues, ensuring timely and effective communication to protect and enhance the company’s reputation.
- Serve as a support for media risk response, coordinating cross-functional teams for effcient and unifed responses to emerging issues.
- Monitor and assess media risks across diverse communication channels including media, social media and customer feedback.

Stakeholder Engagement and Collaboration
- Build and maintain strong, strategic relationships with internal and external stakeholders, including media outlets and journalists as well as marketing, sponsorship, and SEO teams, to ensure cohesive messaging and campaign alignment.




- Coordinate and collaborate in regular cross-functional meetings to plan communications, share insights, and leverage stakeholder expertise for more effective and effcient PR outcomes.
- Collaborate with the SEO, LLM &
- Content teams to support PR and content activities that drive LLM rankings.
- Collaborate with the internal Sponsorship team on PR opportunities.
- Research and maintain targeted media and journalist lists to support PR activities.

Productivity and Innovation

- Assist in driving increased productivity by streamlining PR processes.
- Champion the use of AI tools to automate routine tasks, improve media monitoring, enhance content creation, and optimise reporting, freeing up time for strategic initiatives.
- Monitor and report on the effectiveness of PR activities, using data-driven insights and AI-powered analytics to continuously improve outcomes and demonstrate value.

Content and Channel Management
- Collaborate with stakeholders to prepare proactive PR opportunities that build corporate trust and positively position the brand via thought leadership, industry insights, education, information and major announcements.
- Support the coordination, development and delivery of all PR campaign materials.
- Collaborate closely with product marketing managers, product leads and SEO managers to ensure all content (blog posts, press releases, media statements) is being reviewed on time.
- Manage media monitoring platforms and services, setting up alerts and dashboards to track coverage and deliver timely, relevant updates to stakeholders.
- Manage a regular schedule of accurate, insightful reports on media coverage, trends, and PR effectiveness, distributing key findings to relevant internal teams.

Sponsorships
- Assist the Sponsorship team in the coordination and execution of sponsorship campaigns and activations.
- Aid in the preparation of sponsorship presentations, and reporting materials by gathering data, drafting content, and liaising with relevant stakeholders.
- From time to time you may need to assist with event and game day logistics, helping coordinate agency activities including on-site activities which includes occasional after-hours and weekend work.

Must Have

What experience you’ll bring

- Minimum two years’ experience in Media Relations and/or Sporting Sponsorships.

- Proven experience in project and stakeholder management, managing multiple projects/stakeholders simultaneously.
- Robust written and verbal communication, organisational, and time management skills
- Tertiary qualifcations in marketing, communications, business, or a related discipline.

Nice To Have





- Experience working in fnancial services or insurance.

Our Perks
- Location –Toowong

Close to a variety of public transport and easy parking options, the Toowong of?ce has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues.

Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.

The benefts of working at A&G;

- Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
- Work fexibility - with options to work from home up to two days per week.
- Options for leave - life happens, so we’ve got volunteer days, an additional paid ‘ME’ day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
- Grow with us - we’ve got learning and professional development opportunities to suit everyone.
- Give back - our A&G; Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you’re passionate about.
- Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
- Celebrate the wins - we love sharing our successes and celebrating together - join us and you’ve got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
- Save money - as well as discounts on insurance products, we’ve teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.

About Us Auto &

- General (A&G;) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.

Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas and Coles Insurance. We’re excited about the future and we’re always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia’s best insurer! If this sounds like you, apply today. Auto &

- General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.

- A note from Auto &
- General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto &
- General is not responsible for any fees related to unsolicited resumes.

📌 PR Specialist (Brisbane)
🏢 Auto u0026 General Australia
📍 Brisbane