HBK is a full-service creative and technical agency with a 26-year track record, working across brand, digital, and technical delivery for clients including STIHL, Dulux, and Cerebral Palsy Alliance. We're looking for a Paid Media Specialist to join our delivery team and take ownership of paid campaigns across a range of well- known brands.
You'll be a technical operator with strong communication skills, comfortable managing both spreadsheets and proprietary agency software. You'll want to own your campaigns end to end, reporting on performance against KPIs to the delivery team and directly to clients.
Key Responsibilities
Manage end-to-end campaign setup, launch, and optimisation across Google Ads, Display, Reddit, Meta Ads, YouTube Ads, and remarketing
Run tests, gather and analyse data, and identify trends that drive ROI across paid search campaigns
Track, report on, and analyse campaign and analytics performance
Manage campaign budgets, estimate monthly spend, and reconcile discrepancies
Optimise ad copy and landing pages for search engine marketing
Carry out ongoing keyword discovery, expansion, and optimisation
Research and implement SEO recommendations where relevant to paid performance
Identify opportunities to reach new market segments and expand market share across the client portfolio
Manage bidding adjustments, keyword targeting, and negative keyword lists
Keep campaign structure under constant review as accounts scale
Provide insights, recommendations, and strategic advice to clients and the wider team
Deliver end-of-month reporting across paid search, social, and display
Requirements




4+ years' relevant experience in digital marketing or account management
Proven experience managing SEM campaigns across multiple platforms, with a track record of results
Genuinely enjoys solving problems with clients, not just for them
Strong attention to detail, able to catch issues in a campaign build before launch, from typos through to landing page problems
Highly process-driven, able to follow a brief to exact specification and track progress through project management software
Well-versed in performance marketing, conversion, and online customer acquisition
Up to date with current trends and best practice in search engine marketing
Experience implementing and managing search, remarketing, and display campaigns
Knowledge of keyword research and data mining tools
Able to complete competitive analysis within a given industry
Comfortable analysing high volumes of data on a daily basis
Able to multitask, meet deadlines, and prioritise effectively
Excellent written and verbal English communication skills
Self-directed and able to work without close supervision, while also working well as part of a team
Robust client-facing and presentation skills
Work on high-profile, well-known brands
Genuine ownership of campaigns, not just execution
Bonus (Not Required)
Experience with Databox and SEMrush
Research and analysis of competitor advertising linksExperience working with editorial and marketing teams to drive SEO through content
Ability to recommend changes to website architecture and content to improve organic search positions
#J-*****-Ljbffr

📌 Paid Media Specialist (Melbourne)
🏢 HAYES BERRY KELLY
📍 Melbourne