Job Description
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We have an incredibly exciting opportunity at General Pants Co...
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About the Role
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We're looking for a State Manager (South) to lead store performance and customer experience across a portfolio of key General Pants stores spanning New South Wales, Victoria, Tasmania and South Australia!
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This role owns how our customer experiences the brand in every store across your region, and the commercial result that experience delivers. You'll set the standard for operational excellence, build a team of high-performing Store Managers, and turn business strategy into clear, executable action on the shop floor.
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Reporting to the Head of Retail, you'll lead by example: Owning results, challenging the status quo, and partnering across the business to embed, improve and grow General Pants in your region.
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What You Will Be Doing
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Own the in-store customer experience across your region, from service standards and the service model through to visual merchandising and brand storytelling
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Get on the floor. Spend real time in your stores with your Store Managers and teams so you always have a true read on the customer, the obstacles and the opportunity
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Deliver sales, gross margin and profit budgets for each store and the region, and drive every KPI that moves them: conversion, ATV, UPT, IPC and sales per hour
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Turn around underperforming stores with clear plans, named owners and firm timeframes, then share what's working across the region and the wider network
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Protect margin through wage-to-sales, store cost control,



stock loss and stock take compliance
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Grow omni performance from store across ship from store, click and collect and returns, and drive CRM acquisition and retention in your stores
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Sharpen store operations, from replenishment and delivery processing to back of house standards, so teams get time back for the customer
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Keep every store compliant alongside People & Culture and Operations, covering WHS, employment obligations, award compliance and General Pants Co. standards
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Recruit, coach and develop your Store Managers, and build a genuine progression pipeline through talent mapping and succession planning
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Support new store openings, refurbishments and relocations in your region, bringing a test and learn mindset to new ideas
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About You
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Commercially driven and entrepreneurial. You spot the prospect and move on it
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You lead with empathy, honesty and humility, and hold yourself to the standard you set for your teams
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You take initiative. You've never waited to be told what needs doing
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Resilient and influential, able to lead teams across multiple states, including remotely
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You think strategically and execute practically,



turning business goals into action on the floor
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You love developing people and creating the conditions for them to step up
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What We Are Looking For
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Proven experience as a State, Regional or Area Manager leading a multi-site retail portfolio
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Fashion, apparel or lifestyle retail, ideally high volume
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A track record of delivering sales, KPI and cost outcomes across multiple stores
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Experience turning underperforming stores around through change and accountability
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Strong commercial acumen and a hands-on feel for what makes a store perform
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Sound knowledge of WHS, employment obligations and retail compliance
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Willingness to travel regularly across NSW, VIC, TAS and SA
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Who We Are
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At General Pants, we believe in creating a supportive and inclusive environment that promotes and celebrates individuality and an entrepreneurial spirit. Some of the things we offer include:
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Generous Discount
– spoil yourself and your immediate family
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Training and Development
– we want you to grow and get the most out of your role!
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Paid Parental Leave
– supporting you through life's most important milestones
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Employee Assistance Program
– confidential personal and professional support whenever you need it
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Diverse Career Paths
– it's over to you!
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Ready?
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If you're the retail leader who wants to own your region, the experience, the numbers and the people, we want to hear from you!
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📌 State Manager (South) (Australia)
🏢 Alquemie Group Operations
📍 Australia