Job Description
Overview
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Sentinel Fleet Management is a UK-wide provider of comprehensive fleet services, offering scheduled and unscheduled maintenance, mobile repairs, grey fleet support, recharge management, and full compliance via tailored plans and technology-driven solutions. As part of the Guest Motor Group, Sentinel brings over a century of automotive service excellence and access to a national network of manufacturer-trained technicians and advanced IT systems.
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What We Offer
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Commission package
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Company car
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Laptop
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Company mobile phone
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Increased holiday entitlement with length of service
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Recruitment incentive awards
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Healthcare scheme
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Cycle to work scheme
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Working Hours
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40 Hours per Week, Monday to Friday
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Role Purpose and Responsibilities
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To accelerate growth by winning current business for Sentinel Fleet's full-service fleet management, leveraging our strengths in maintenance planning, mobile repair, compliance, and grey fleet solutions.
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Main Duties
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Conduct proactive prospecting to identify fleet operators, logistics businesses, and commercial vehicle users in the UK market
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Develop and qualify a robust sales pipeline through cold outreach, referrals, events, and networking
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Manage the full sales cycle: needs analysis, value proposition presentation, proposal development, negotiation, and closure
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Collaborate with operations and technical teams to ensure smooth onboarding and service delivery
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Maintain accurate forecasting and CRM records for new leads, opportunities, and closed deals
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Represent Sentinel at trade shows, industry forums, and networking events to build brand awareness and generate leads
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Keep abreast of fleet market trends and competitor activity to identify emerging opportunities
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Leverage on Sales Opportunities in the sister trading company.
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Understand key customer requirements in order to provide bespoke customer-led solutions.
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Collaborate with administrative teams to build accurate vehicle contract pricing.
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Person Specification
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Essential
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Proven BDM/sales experience in B2B services, ideally in fleet management, logistics, automotive, or technical solutions
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Demonstrable success in generating and closing new business
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Excellent consultative selling, presentation, and negotiation skills
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Ability to build rapport with senior stakeholders (Fleet & Operations Directors, Managing Owners)
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Self-motivated, target-driven, and able to work independently with minimal supervision
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Competent in using CRM tools and managing pipeline effectively
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Desirable
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Knowledge of fleet operational management and compliance services (MOT, servicing, grey fleet)
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Familiarity with cloud-based fleet software and telematics integrations
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Existing relationships with fleet operators, commercial vehicle networks, or transport logistics businesses
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Skills & Qualifications
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Strong commercial aptitude and resilience in a hunter-style sales role
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Professional presentation and communication skills
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High level of organisation with ability to balance travel, client meetings, and internal coordination
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Proficient in CRM, Microsoft Office, and cloud tools for reporting and proposal production
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Experience
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Experience in a BDM or sales role focused on securing new customers in fleet-related or service-driven sectors
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Track record of achieving and exceeding revenue targets through successful deal closing
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How To Apply
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Send your CV and a brief cover letter to
******.
We will then contact selected candidates to arrange interviews and share application forms.

📌 Business Development Manager - South Normanton (Queensland)
🏢 Guest Motor Group
📍 Queensland