REQUIREMENTS
Matric, or equivalent qualification 58 years' digital marketing experience, ideally within e-commerce/online retail
At least 2 years of managing the full digital marketing function for a brand or portfolio
Experience managing an annual marketing budget
Proven ability to demonstrate results by brand and channel
Strong hands-on experience with Google Ads and Merchant Center
Solid Meta advertising experience
Experience building content pipelines and working with creators
Experience managing email flows and campaigns, ideally using Klaviyo
Strong knowledge of GA4 and tag management
Experience developing and managing an SEO strategy
Personally build campaigns, writes copy, manages feeds and produces reports
Comfortable testing, analysing and improving activity personally
Commercially focused and highly data-driven
UK or European e-commerce experience
Shopify or WooCommerce and CRO experience
Creator/influencer programme experience
Google and Meta certifications
DUTIES
Own the digital marketing strategy for each brand and the overall portfolio
Develop annual and seasonal marketing plans
Audit performance against digital best practice and prioritise improvements based on commercial impact
Own online revenue growth while managing acquisition costs and profitability
Monitor MER, CAC, contribution and channel performance and take action based on the data
Define transparent roles and positioning for each brand within the market
Prevent brands from competing against each other in paid search
Structure accounts, product feeds and customer lists appropriately by brand




Identify opportunities to share content and resources across brands while maintaining distinct brand identities
Personally manage Google Ads and Google Merchant Center
Build and optimise campaign structures, product feeds and Shopping activity
Test Performance Max and other relevant opportunities
Carry out regular search-term analysis and campaign hygiene
Manage budgets and campaign pacing based on weather, stock and seasonal demand
Test Microsoft Ads where commercially justified
Own Meta advertising from strategy through to execution
Establish a regular creative testing programme and use performance data to guide decisions
Develop first-party audiences and make effective use of reviews and customer-generated content
Manage content calendars and ensure assets are produced against agreed plans
Set and manage the SEO strategy for each brand
Develop keyword strategies and track performance against target terms
Identify technical SEO requirements and work with the Head of Digital to prioritise development work
Build and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-back
Own monthly campaign calendars and segmentation
Ensure activity complies with UK consent requirements
Ensure accurate tracking across GA4, tag management and consent mode
Maintain a clear and consistent view of attribution and performance
Manage weekly budget pacing and take corrective action where required
Set clear weekly priorities and provide written briefs.
Set objectives and maintain a transparent performance scorecard
Brief and manage freelancers and creators against measurable outcomes
Develop playbooks and repeatable processes for core marketing activities
Salary: R negotiable dependent on experience
#J-*****-Ljbffr

📌 Digital Marketing & E-Commerce Manager (Australia)
🏢 Time Personnel
📍 Australia