Marketing Manager – New Restaurant Openings & ActivationsFull-timeCompensation: AUD ****** - AUD - yearlyAt Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food.
We're Australia's only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food.
We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.Own GYG's new restaurant opening playbook and bring the brand to life in the community.GYG is opening restaurants at pace throughout Australia.
The Marketing Manager – NRO & Activations leads the end-to-end marketing strategy for every new opening, builds the crew and fan activation programs that create genuine brand love, and runs the Talent Pool that makes GYG's on-the-ground presence possible.
This role may require weekend and evening availability around restaurant openings and activations.What You'll DoLead the end-to-end marketing strategy and execution for new restaurant openingsDevelop 120-day plans marketing strategies for each NRO.
Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of recent openingsDevelop and execute crew engagement and fan activation programs that build brand love and community connectionDesign and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the communityAct as the Talent Pool lead — recruit, brief, and manage activation talent for events and openingsCoordinate NRO marketing logistics including print materials,



signage, local media, and on-the-ground executionReport on all opening activity to capture learnings and improve future NRO executionsDevelop and Lead national GYG activations, including sponsorship and brand activations.
Working closely with each State Marketing Manage on state specific activation and assist where necessary.What You'll Bring8+ years' marketing experience, with a focus on events, activations, or NRO marketingProven experience delivering NRO or launch marketing campaigns in a QSR, retail, or hospitality environmentExperience in experiential marketing, event management, or community activationStrong project management skills with the ability to manage multiple concurrent NROs and activationsDemonstrated ability to manage and coordinate external activation staff or talent poolsHolistic marketing mindset encompassing digital, social, local media, and experiential channelsValid Australian driver's licence and willingness to travel intrastate and interstateWhat You'll LoveJoin one of Australia's fastest-growing restaurant companiesReal career growth in a marketing function that's investing heavily in its capabilityGYG restricted shares, earned each year through our long-term incentive schemeUp to 5 weeks of annual leave each year (ask us how)Paid parental leaveThe chance to one day become a franchisee and own your own GYG restaurantA vibrant Surry Hills office, a short walk from Central StationInterested?
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📌 Marketing Lead: New Openings & Fan Activations (Sydney)
🏢 Guzman Y Gomez
📍 Sydney