About us
For five decades, Ferno Australia has been at the forefront of emergency medical, rescue, and height safety solutions. Established in 1974, we are proud to be Australia's only organisation dedicated to delivering a complete suite of products for professionals who save lives and protect communities.

As a fully-owned subsidiary of Ferno Inc., Ferno Australia combines the strength and innovation of a global leader with the agility and insight of a locally driven team. Our team is 70+ strong, engaged across our manufacturing and warehousing hubs in Brisbane and Perth.

About the role

We are seeking an experienced Territory Sales Manager to join our dynamic sales team on a full-time basis. Based in Sydney, NSW. This is a unique opportunity as the incumbent views to retire in early 2027. The role presents to lead sales initiatives across the NSW state, driving revenue growth and building lasting client relationships. As Territory Sales Manager, you will be the key driver of business development for Ferno Australia, responsible for identifying opportunities, managing key accounts, and ensuring exceptional customer satisfaction. This is a strategic position that combines field-based sales activity with account management expertise, offering the chance to make a significant impact on our business growth.

Key responsibilities

- Develop and execute a comprehensive sales strategy for your assigned territory to achieve sales targets and revenue objectives

- Identify, prospect, and pursue new business opportunities within the healthcare, emergency services, height safety and related sectors

- Manage and nurture relationships with existing accounts, ensuring high levels of customer satisfaction and retention

- Conduct product presentations and demonstrations to potential and existing clients, highlighting the value and benefits of Ferno solutions

- Collaborate with internal teams including product, operations, and customer support to ensure seamless service delivery

- Maintain accurate records of sales activity,



pipeline development, and customer interactions using CRM systems

- Attend industry events, exhibitions, and networking opportunities to promote Ferno products and build brand awareness

- Provide regular sales reports and forecasts to senior management, analysing market trends and competitor activity

What we're looking for

- Proven track record of 5+ years in territory sales management, account management, or field sales roles within a B2B environment

- Demonstrable success in achieving and exceeding sales targets and revenue goals

- Strong understanding of the healthcare, medical equipment, or emergency services - height safety sector (desirable but not essential)

- Excellent consultative selling skills with the ability to understand client needs and provide tailored solutions

- Excellent communication and interpersonal skills with the ability to build rapport at all levels

- Self-motivated and results-driven with the ability to work independently and manage time effectively

- Valid driver's licence and willingness to travel within the assigned territory

- Ability to build and maintain professional networks and relationships

- Problem-solving mindset with the ability to overcome objections and challenges

What we offer

At Ferno Australia, we are committed to supporting the success and wellbeing of our team members. We offer a competitive package that includes:

- Competitive base salary with commission structure and performance-based incentive.

- Professional development and training opportunities to enhance your sales skills and product knowledge

- Fully Maintained Company Van with Tools of trade for demonstrations.

- Access to modern sales tools and technology to support your success

- Supportive and collaborative team environment with experienced mentorship

Apply now

If you are an ambitious and driven sales professional ready to make your mark in a growing organisation, we'd love to hear from you. Please submit your CV, a cover letter outlining your relevant experience, and any additional supporting documentation to apply for this exciting prospect.

📌 Territory Sales Manager (Sydney)
🏢 Ferno Australia
📍 Sydney