Honeycombes Sales & Service is seeking an experienced and commercially focused Sales Strategy & Performance Manager to lead the strategic direction, operational performance and ongoing development of our Agricultural Sales team.

This is a senior management opportunity for an accomplished agricultural sales leader who can build a culture of positivity, professionalism, accountability and high performance. You will play an influential role in strengthening sales momentum, improving conversion rates, increasing market penetration and delivering an exceptional experience for our customers.

You will use customer insights, market trends, competitor activity and available Honeycombes and John Deere data to guide sales strategy, optimise whole goods inventory and identify commercial opportunities across our agricultural operations.

About the role

Working collaboratively with Branch Managers, sales personnel, Marketing, Parts, Service and senior management, you will be responsible for establishing consistent sales practices and supporting the Agricultural Sales team to achieve sustainable growth.

Your key responsibilities will include:

- Leading and fostering a positive, team-focused and high-performance sales culture.
- Collaborating with Branch Managers to establish performance expectations, KPIs, individual sales targets and accountability frameworks.
- Coaching, mentoring and developing sales personnel across technical capability, sales techniques, customer engagement and operational discipline.
- Developing sales strategies that improve gross margin, conversion rates, market share and customer satisfaction.
- Supporting key account management and complex sales negotiations.
- Analysing customer needs, historical sales information, market trends and competitor activity to identify opportunities and guide business decisions.
- Developing and maintaining a total John Deere solution and value proposition for the production systems within Honeycombes’ area of responsibility.
- Leading Honeycombes’ agricultural marketing and promotional strategy in collaboration with the Marketing team.




- Building strong relationships with key customers, including private farming enterprises, corporate agricultural businesses and contractors.
- Representing Honeycombes at industry events, field days and community engagements.
- Overseeing whole goods, inventory planning, stock quality and aged-stock reduction strategies.
- Establishing and embedding consistent sales processes, delegated authority requirements and OEM-compliant operating practices across all locations.
- Preparing and presenting sales reports, forecasts and market insights to senior management.
- Providing strategic input into annual budgets, inventory management, cashflow considerations and broader company objectives.
- Travelling regularly across Honeycombes branches to maintain relationships, support the team and promote consistent performance standards.

About you

To succeed in this position, you will be a commercially astute and influential leader with a strong understanding of agricultural machinery sales, customer requirements and dealership operations.

You will bring:

- Demonstrated experience in agricultural machinery sales, sales leadership, dealership operations or a comparable senior commercial position.
- Strong leadership, coaching and team-development capabilities.
- A proven ability to develop and implement effective sales strategies.
- Robust commercial judgement and an understanding of gross margin, inventory turnover, market share and customer retention.
- The ability to interpret sales, market and inventory data and turn insights into practical commercial strategies.
- Experience managing key accounts and supporting complex sales negotiations.
- Strong knowledge of agricultural customers,



production systems and market conditions.
- Excellent communication, negotiation and stakeholder-management skills.
- A disciplined and accountable approach to sales processes, CRM utilisation, reporting and operational compliance.
- Proven ability to develop and utilise complex dealer business systems and leverage their capabilities to maximise business outcomes
- The ability to collaborate effectively across Sales, Marketing, Parts, Service and senior management.
- The flexibility to travel regularly across Honeycombes’ branch network.

Experience with John Deere products, systems, sales programs and dealership operations will be highly regarded.

In return we can offer

- An attractive remuneration package and staff discounts

- Vehicle+Laptop+Phone+Fuel card
- Career opportunities through ongoing development opportunities
- A rewarding and stable career with an Australian owned business
- A spot in a genuinely, caring team who build up one another for success!

OUR COMPANY

Honeycombes Sales and Service is an established Australian owned company and leading distributor of Agricultural, Lawn & Garden, Trucks, and Industrial machinery throughout North Queensland. Over the course of 110 years, our team has evolved to encompass seven full-service branches, supplying and supporting our customers through industry leading products and innovative solutions.

We believe in making it easy for customers, so they can focus on what they do best.

Ready to take the next step and join a team that genuinely care about you? Apply now via SEEK.

Should you require any additional information or have any questions, please contact the HR team on (07) •••• •738 or [email protected].

Honeycombes Sales and Service value diversity and inclusion. We encourage all suitable applicants to apply for our role.

Connect with us on social media or check us out at www.honeycombes.com.au

Please note, the successful candidate will be required to participate in drug and alcohol testing.

📌 Sales Strategy & Performance Manager (Townsville)
🏢 Honeycombes Sales and Service
📍 Townsville