REQUIREMENTS

- Matric, or equivalent qualification 58 years' digital marketing experience, ideally within e-commerce/online retail
- At least 2 years of managing the full digital marketing function for a brand or portfolio
- Experience managing an annual marketing budget
- Proven ability to demonstrate results by brand and channel
- Strong hands-on experience with Google Ads and Merchant Center
- Strong Meta advertising experience
- Experience building content pipelines and working with creators
- Experience managing email flows and campaigns, ideally using Klaviyo
- Strong knowledge of GA4 and tag management
- Experience developing and managing an SEO strategy
- Personally build campaigns, writes copy, manages feeds and produces reports
- Comfortable testing, analysing and improving activity personally
- Commercially focused and highly data-driven
- UK or European e-commerce experience
- Shopify or WooCommerce and CRO experience
- Creator/influencer programme experience
- Google and Meta certifications

DUTIES

- Own the digital marketing strategy for each brand and the overall portfolio
- Develop annual and seasonal marketing plans
- Audit performance against digital best practice and prioritise improvements based on commercial impact
- Own online revenue growth while managing acquisition costs and profitability
- Monitor MER, CAC, contribution and channel performance and take action based on the data
- Define clear roles and positioning for each brand within the market
- Prevent brands from competing against each other in paid search
- Structure accounts, product feeds and customer lists appropriately by brand
- Identify opportunities to share content and resources across brands while maintaining distinct brand identities




- Personally manage Google Ads and Google Merchant Center
- Build and optimise campaign structures, product feeds and Shopping activity
- Test Performance Max and other relevant opportunities
- Carry out regular search-term analysis and campaign hygiene
- Manage budgets and campaign pacing based on weather, stock and seasonal demand
- Test Microsoft Ads where commercially justified
- Own Meta advertising from strategy through to execution
- Establish a regular creative testing programme and use performance data to guide decisions
- Develop first-party audiences and make effective use of reviews and customer-generated content
- Manage content calendars and ensure assets are produced against agreed plans
- Set and manage the SEO strategy for each brand
- Develop keyword strategies and track performance against target terms
- Identify technical SEO requirements and work with the Head of Digital to prioritise development work
- Build and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-back
- Own monthly campaign calendars and segmentation
- Ensure activity complies with UK consent requirements
- Ensure accurate tracking across GA4, tag management and consent mode
- Maintain a clear and consistent view of attribution and performance
- Manage weekly budget pacing and take corrective action where required
- Set transparent weekly priorities and provide written briefs.
- Set objectives and maintain a transparent performance scorecard
- Brief and manage freelancers and creators against measurable outcomes
- Develop playbooks and repeatable processes for core marketing activities

Salary: R negotiable dependent on experience

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📌 Digital Marketing & E-Commerce Manager (Pinelands)
🏢 Time Personnel
📍 Pinelands