Yourmissionistoempowerour1000+brokerbusinessestoimplementmarketingprogramsintheirlocalmarketplaces,generatemoreleadsandbuildtheirpipeline.

Youwillspearheadourbroker-facingenablementstrategy,designinganddeployingAI-drivenplaybooks,toolsandprogramssothatlocalbrokerbusinessesareempoweredtoimplementtheirownlocalareamarketingplans.

ThisroleisonlyavailabletocandidatesbasedSydneyorBrisbane.

- ArchitectthestrategicLAMframeworkfor500+businesses,prioritisingAI-enabledplaybooksthatdriveacquisitionandretentionatscale.
- DesignandimplementAI-assistedworkflowsthatautomateroutinemarketingrequests,ensuringthenetworkoperateswithmaximumspeedandminimumfriction.
- Developself-servicemarketingtoolkitstoprovidebrokerswithhigh-quality,brand-compliantcontentondemand.
- Leadtheadoptionofmarketinginitiativesthroughinteractiveworkshops,smallgroupsessions,andonlinewebinars.
- CollaboratewithRayWhitetoimplementadigitalleadtoolkitandhelpbrokersfindwaystofarmmorereferralleadsoutoftheirlocalRayWhiteoffices.

KPIs-

- Platformadoption&enablement;:PercentageofthenetworkactivelyutilisingthelocalareamarketingtoolkitandAItools.




- Leads:growthinthenumberofbrokerbusinessself-generatedleads.
- LocalisedNetPromoterScore(NPS):Network/brokercustomersatisfactionscore
- Localareamarketingexperience:5+yearsofexperienceexecutingstrategic,data-backedmarketingplansthatdrivelocalgrowth,ideallywithinthefinanceorbrokingindustry.
- Businessacumen:Aprovenabilitytoconnectmarketingmodelstobudgetrequirementsandleveragechannelinsightstodrivesustainablegrowth.
- AI-firstmindset:Youdon’tjustuseAI;youbuild,prompt,andtrainworkflowsthatmakemarketingexecutionsimple,rapid,andeffectivefornon-technicalusers.
- Changemanagement:Strongcapabilityintransformingmarketingoperations,withafocusonempoweringteamstoexcel.
- Relationalinfluence:Exceptionalcommunicationskillswithaprovenabilitytocollaborateacrossalllevels-fromlocalbrokerstoseniorstakeholders.
- Coaching&education;:Passionateabouthelpingsmallbusinessowners;youarecomfortablepresentingatlargeeventsandengagingdirectlywithbrokerstodriveadoptionofnewinitiatives.
- Qualifications:Marketingdegreeorequivalent

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📌 Local Area Marketing Specialist (New South Wales)
🏢 Ray White
📍 New South Wales