About The Role

Wonderful is looking for a hands‑on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.

About The Role

Wonderful is looking for a hands‑on, commercially driven APAC Marketing Lead to build and scale our marketing engine across the region.

What You'll Do

Lead APAC Marketing

- Own the APAC marketing strategy, priorities, budget and performance.
- Lead and develop a team of seven regional marketers across key APAC markets.
- Build a high‑performing team with clear goals, accountability and strong execution.
- Act as the senior Marketing business partner to APAC leadership and local GMs/MDs.
- Work closely with Central Marketing functions to ensure regional programmes benefit from global scale while remaining locally relevant.

Build the Regional Demand Generation Engine

- Develop scalable, repeatable programmes that drive Must‑Win account engagement, new contacts, pipeline creation and acceleration.
- Balance locally owned programmes with larger APAC and global initiatives.
- Measure activity against commercial outcomes, not simply event or lead volume.
- Turn successful regional initiatives into repeatable playbooks that can scale across markets.
- Build a strong Partner Marketing motion, working closely with Global Partnerships to leverage strategic partners and programmes across the region.

Events & Executive Engagement

- Build a strategic APAC event portfolio across owned events, industry events, executive programmes and partner activations.
- Ensure programmes are designed around priority accounts, personas and measurable business outcomes.




- Develop high‑value executive engagement programmes across APAC.
- Partner with Global Field Marketing on major Tier 1 events and sponsorships.

Integrated Regional Marketing

- Work closely with Product Marketing, PR & Communications, Partner Marketing, Customer Marketing and Digital to create integrated regional plans.
- Build strong relationships with hyperscalers and strategic partners to amplify regional activity.
- Adapt global messaging and campaigns for local markets, cultures and audiences.
- Champion a local‑by‑design approach while maintaining a consistent Wonderful brand.

Who You Are

- An experienced APAC Marketing leader with a strong B2B enterprise technology background.
- Proven experience leading distributed Marketing teams across multiple APAC markets.
- Deep understanding of the APAC enterprise landscape and the differences across markets including Australia, Singapore, Hong Kong, Japan, Korea and Southeast Asia.
- Commercially minded, with strong experience across demand generation, ABM, field marketing and pipeline acceleration.
- A robust business partner who can work in lockstep with Sales/GTM leadership.
- Experienced in executive engagement, strategic events and partner/hyperscaler marketing.
- A builder who remains hands‑on, comfortable setting the strategy and then rolling up your sleeves to make it happen.
- Comfortable operating at speed, making decisions with imperfect information and building structure as the company scales.
- A strong communicator and relationship builder who can operate effectively across cultures, markets and time zones.

Candidate Privacy Notice

#J-18808-Ljbffr

📌 APAC Marketing Lead (Sydney)
🏢 Wonderful
📍 Sydney