About the role

We're looking for an experienced and fully qualified hands-on photographer and videographer to create branded content, campaigns and run our social channels day to day. You'll produce photo and video content for our website and social channels (Instagram, Facebook, X, LinkedIn, TikTok and YouTube), manage those accounts, and work closely with the marketing team so everything you make lines up with our campaigns, values and brand. We are looking for a motivated, enthusiastic, creative and driven individual who is outstanding with people and fully trained and experienced with a professional grade camera and editing software.

About us

SMAI produces quality equipment for boxing, martial arts and functional fitness. From Boxing Gloves and Karate Gi's to All-in-One Functional Trainers, we have over 3000 products in stock. Our global community is everything to us and our athletes, partners and customers give us a steady stream of stories to tell.

We're after a creator who can run the whole job: plan the shoot, shoot it, cut it, and put it live.

You'll be on location and in the studio every week with our products, our athletes and our partners. You'll edit short-form video for Reels, TikTok and paid ads, brief the team making static creative, and keep our channels posting to a cadence that doesn't slip. You'll create and work off the campaign calendar and our sales events sheet, so you know what's needed and when — and when you spot a gap, you fill it without being asked. Each day can range from, taking pics and editing the newest SMAI products that have landed in our warehouse for the website, to shooting static and video content in a local gym. Your efficiency and organisation are everything as no two days are the same. You will work with a fun and supportive team and feel at home in a family run business.

What you'll do

Create the content

- Plan and coordinate at least one shoot a week, including products, talent, locations,



props, equipment and shot lists

- Shoot high - quality video and photo content with customers, partners, collaborators and our sponsored athletes, for paid ads, organic social, the website and campaigns

- Capture and edit product imagery for the website, in the studio and on location

- Edit short -form video for social, including Reels and TikToks, UGC -style content, product videos, promotional content and ad creative

- Produce multiple hooks, cuts, formats and variations for advertising where required

Plan around sales events and campaigns

- Work from our events spreadsheet (Excel), the single source of truth for which events we're running, what content each one needs and when it's due

- Make sure every due date is met for content going to the ads team for sales events

- Brainstorm creative ideas for content around sales events

- Coordinate with marketing and paid media to understand what creative is needed and what is performing

- Build a content plan around the campaign calendar with the Marketing & Growth Lead

- Spot gaps in the content calendar and organise new content yourself, rather than waiting to be assigned individual videos

Run social and enage with the creative team

- Engage with team members producing static creatives for posts

- Manage our social accounts: post content, respond to comments and triage customer enquiries

- Make sure the agreed posting cadence for social is kept

- Find and engage content creators and athletes for collaborations, in Australia and internationally





- Track content performance and report monthly on what's working: the hooks, formats, talent and products that land

- You bring ideas to the table and enjoy pitching campaign and storytelling concepts

Experience with colour grading (DaVinci Resolve), Meta Ads or Google Ads is a bonus but not essential. We support ongoing training in these areas, as well as in organic and conversion content strategy.

About you

- You shoot and edit both stills and video to a professional standard, and have a portfolio to show it

- You shoot and edit stills and video to a professional standard, with a portfolio to show it

- You know the major social platforms well and keep up with content trends and formats

- You engage with others well and communicate effectively

- You're organised enough to plan and run your own shoots from start to finish, and you hit your deadlines

- You're comfortable giving direction and feedback to the people producing static creatives

- You're comfortable working with athletes, customers and partners on camera

- You look at the numbers and change your approach based on what they tell you

- You take constructive criticism and feedback well and diversify creative output accordingly

- You bring ideas to the table and enjoy pitching campaign and storytelling concepts

Experience with colour grading (DaVinci Resolve), Meta Ads or Google Ads is a bonus but not essential. We support ongoing training in these areas, as well as in organic and conversion content strategy.

Why SMAI

- Work with world - class athletes and a brand on the international stage

- Real creative input: your ideas feed straight into campaigns

- Time and resources set aside each month for training to further your skills

- Variety: studio product work one day, on location shoots the next

- You want to be a part of something bigger and love challenging yourself

📌 Professional Content Creator and Social Coordinator (Fairy Meadow)
🏢 SMAI
📍 Fairy Meadow