Senior Machinery Sales Closer – Sydney

Southwest, Sydney

Strong base salary + uncapped commission + substantial earning potential

We are looking for an experienced, commercially sharp salesperson who knows how to turn genuine enquiries into deposits—not simply send quotes, distribute brochures and wait for customers to call back.

Digger King and Godzilla Loaders supply excavators, wheel loaders, skid steers and machinery packages throughout Australia. We invest heavily in advertising and consistently generate a robust flow of inbound enquiries.

The opportunity is here. We now want a disciplined closer who can convert it.

The role

You will manage qualified machinery enquiries from initial contact through to deposit, finance, delivery and handover.

Your responsibilities will include:

* Responding quickly to inbound telephone and online enquiries.

* Identifying the customer’s actual job, application, budget and buying timeframe.

* Recommending the correct machine rather than overwhelming customers with every available model.

* Establishing who is involved in the purchasing decision.

* Preparing accurate quotes and structured package comparisons.

* Following up every quotation with a clear purpose.

* Handling price, competitor, finance, brand and warranty objections confidently.

* Arranging showroom inspections and machinery demonstrations.

* Asking directly for deposits and purchase commitments.

* Maintaining accurate CRM records and scheduled follow-up appointments.

* Working closely with finance brokers, management, yard staff and logistics.

* Building long-term relationships with contractors, farmers, tradespeople and property owners.

This is not an order-taking position

We are not looking for someone whose sales process consists of:

* Sending a price list and hoping the customer returns.

* Finishing calls with “have a think and let me know.”

* Avoiding direct questions about budget, timing or decision-makers.

* Giving discounts without receiving a commitment.

* Passing customers to a finance broker and forgetting about the sale.

* Making repeated follow-up calls without advancing the decision.





Every serious enquiry must finish with a defined next action, an agreed date and time, and a clear understanding of what is preventing the customer from purchasing.

What a strong candidate looks like

You will ideally have a successful background in one or more of the following:

* Earthmoving or construction machinery.

* Agricultural equipment.

* Trucks, commercial vehicles or automotive sales.

* Access equipment, forklifts or industrial equipment.

* High-value capital equipment.

* High-ticket business-to-business sales.

Machinery knowledge is valuable, but closing ability is essential.

You must be able to demonstrate:

* A strong personal sales record supported by actual numbers.

* Consistent achievement of monthly targets.

* The ability to manage a high volume of inbound leads without losing follow-up discipline.

* Confidence asking for the sale and taking deposits.

* Strong listening and qualification skills.

* Commercial judgement when structuring packages and negotiating.

* Accurate product communication without exaggeration or guesswork.

* Professional telephone communication.

* Persistence without becoming repetitive or unnecessarily aggressive.

* The ability to sell value when we are not the cheapest supplier.

* Personal accountability for conversion rates and results.

Performance expectations

This role is designed for a salesperson capable of building towards 15 or more machinery sales per month from a well-supported lead pipeline.

We understand that not every enquiry is ready to purchase immediately. However, we expect every genuine opportunity to be properly qualified, followed up and advanced.

Performance will be measured through:

* Lead-to-contact rate.

* Quote-to-deposit conversion.





* Number of deposits received.

* Machinery sales completed.

* Speed of initial response.

* Quality and accuracy of CRM records.

* Follow-up completion.

* Gross profit and discount discipline.

* Customer experience and accuracy of information.

What we provide

* A significant and ongoing investment in lead generation.

* Established Australian machinery brands.

* A broad range of machines and attachments.

* Stock available across multiple locations.

* Sydney showroom and display facilities in Milperra.

* Finance options and broker support.

* Management access for genuine deal assistance.

* Operational, delivery and after-sales support.

* Uncapped commission for strong performers.

* The opportunity to earn at a level that reflects your results.

Important

This position will suit someone who enjoys responsibility and wants to be rewarded for converting opportunities.

It will not suit someone who needs to be continually reminded to follow up, avoids asking customers for a decision, or believes that issuing a quote means the selling process is complete.

We want someone who can listen carefully, identify the true barrier, present a commercially sensible solution and confidently ask:

“If I resolve that issue for you, are you prepared to proceed?”

How to apply

Please submit your résumé together with a short response covering:

1. What product or service you have sold.

2. Its average transaction value.

3. Your average monthly sales volume.

4. Your best-ever month.

5. Your approximate quote-to-sale conversion rate.

6. An example of a deal you recovered after the customer initially said no.

7. How you follow up a customer who has received a quote but has not made a decision.

8. Two recent managers or business owners who can verify your results.

Applicants who provide only a generic résumé without addressing these questions may not progress.

If you are a genuine high-ticket closer who wants strong lead flow, uncapped earning potential and the opportunity to build a responsible machinery-sales career, we would like to hear from you.

📌 Senior Machinery Sales Closer (Sydney)
🏢 Click Industries
📍 Sydney