About Us

RSEA Safety is Australia’s largest independent safety retailer, supplying high-quality workwear, PPE and safety equipment across retail, B2B and hire channels.

We partner with businesses across industrial, logistics, construction, mining, trade sectors, delivering tailored safety solutions that support their people and day-to-day operations.

The Role

We’re seeking a commercially driven State Sales Manager to lead our NSW B2B sales team on a full-time permanent basis, based in Hurstville.

Reporting to the Chief Operating Officer, you’ll lead more than 10 sales professionals across NSW and the ACT, with responsibility for revenue growth, profitability and team performance.

This is a hands-on leadership role with regular travel across metropolitan and regional territories. You’ll spend time in the field coaching your team, supporting customer meetings and progressing larger opportunities, while keeping a clear focus on sales activity, pipeline quality and results.

You’ll bring the ability to develop people, set clear expectations and address performance gaps, alongside the commercial judgement to grow the business profitably.

Key Responsibilities

Sales Leadership & Development

- Lead and develop a geographically dispersed team through regular coaching, field visits and performance reviews

- Set explicit sales targets, territory priorities and activity expectations

- Build capability in prospecting, account development, negotiation and closing

- Hold the team accountable for results and address underperformance directly

Business Growth & Customer Relationships

- Develop and execute sales plans across NSW and the ACT

- Drive new business acquisition, customer retention and growth within existing accounts

- Review territory coverage and call cycles to identify gaps and opportunities

- Support key customer relationships, tenders, presentations and commercial negotiations

Commercial Performance





- Own state sales budgets, revenue targets and margin performance

- Maintain accurate forecasts and oversee pipeline management

- Guide pricing decisions to balance customer growth with profitability

- Use sales data and market insights to identify risks, prioritise activity and improve results

Collaboration & Delivery

- Work closely with Major Accounts, Customer Service, Retail, Distribution and Warehousing teams to deliver on customer commitments

- Resolve escalated issues and support practical improvements to the customer experience

- Align sales activity with stock availability, operational capacity and broader business priorities

About You

You’re an experienced B2B sales leader who knows how to get results through people. You’re comfortable in the field, confident in commercial discussions and willing to have direct conversations when standards or performance need to improve.

You will bring

- At least five years’ sales management experience

- Experience leading a sizeable sales team across multiple locations or territories

- A background in product-based B2B sales, ideally within wholesale, distribution, industrial products, workwear or safety

- A track record of delivering revenue growth and managing margins, budgets and forecasts

- Experience developing salespeople and improving team performance

- The ability to build relationships with customers and work effectively across internal teams

- Willingness to travel regularly across NSW and the ACT

What We Offer

- Responsibility for an established sales team and a broad NSW and ACT customer base

- Opportunity to shape state sales plans and contribute to B2B growth

- Career development within a national business

- Support from experienced teams across sales, operations and customer service

- Employee product discounts

How to Apply

If this sounds like an opportunity of interest, please apply below or contact ••••@rseasafety.com.au

📌 NSW State Sales Manager (Hurstville)
🏢 RSEA Safety
📍 Hurstville