Job Description
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Business Development Manager, Events & Functions
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Drive Growth. Build Partnerships. Create Memorable Experiences.
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PARRA Group is one of Western Sydney's leading hospitality, entertainment and leisure organisations, operating a diverse portfolio of venues including Parramatta Leagues Club, Vikings Sports Club, Dural Club and Pitt Town Sports.
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We are seeking an experienced and commercially driven Business Development Manager, Events & Functions to lead the growth of our events and functions business across our venue portfolio while playing a key role in the future success of the exciting PARRA Live precinct launching in ****.
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A unique feature of this role is the opportunity to be involved in the commercial development of
PARRA Live
, PARRA Group's future entertainment and events precinct. You will help establish sales pipelines, build key partnerships and position the precinct as a leading destination for corporate events, conferences, celebrations and entertainment across Western Sydney.
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This is an exceptional opportunity for a passionate sales professional who thrives on building relationships, securing new business and delivering outstanding customer experiences.
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About the Role
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Reporting to the General Manager Marketing, with a close working relationship with the Food & Beverage team, you will be responsible for driving event and function revenue growth, increasing venue utilisation and expanding PARRA Group's presence in the corporate, community, wedding and private events markets.
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Key Responsibilities
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Drive new business acquisition and revenue growth across all event and function channels.
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Identify and convert opportunities within corporate, community, wedding and private event markets.
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Build and maintain a strong pipeline of future business opportunities.
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Develop and nurture relationships with clients, event planners, suppliers and industry partners.
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Represent PARRA Group at networking events, trade shows and industry showcases.
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Play a key role in establishing PARRA Live as Western Sydney's premier entertainment, events and functions destination by developing a pipeline of future bookings, strategic partnerships and corporate opportunities ahead of launch.
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Work closely with internal stakeholders to develop go-to-market strategies, sales initiatives and launch campaigns that maximise awareness and commercial success for PARRA Live.
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Lead, coach and develop Event Coordinators to achieve sales and service objectives.
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Monitor performance, conversion rates and sales outcomes to drive continuous improvement.
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Contribute to the strategic growth and future direction of the Events & Functions business across the PARRA Group.
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About You
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We're looking for an energetic and commercially focused professional who combines strong relationship-building skills with a proven track record of achieving sales results.
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You will bring:
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5+ years' experience in business development, sales or commercial roles within hospitality, events, tourism, entertainment, hotels or related industries.
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Demonstrated success securing new business and achieving revenue growth targets.
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Strong networking, negotiation and stakeholder management skills.
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Experience managing sales pipelines, forecasts and conversion strategies.
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Exceptional communication and presentation skills.
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Proven leadership experience developing high-performing teams.
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Experience in multi-site hospitality, venue or events environments will be highly regarded
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Qualifications & Requirements
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Essential
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Tertiary qualification in Business, Marketing, Hospitality, Tourism, Events Management or a related field,



or equivalent industry experience.
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Current NSW RSA and RCG certifications.
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Current driver's licence.
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Desirable
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Formal sales or business development training.
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Professional industry memberships and networks.
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Additional qualifications in hospitality, tourism, events or commercial management.
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Why Join PRRA Group
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For nearly 70 years, we've supported the Eels, our community, our members and our people and we'll support you.
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Opportunity to work with one of Western Sydney's most recognised hospitality groups.
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Exposure to a diverse portfolio of venues and event experiences.
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The chance to play a key role in the growth of the future PARRA Live precinct.
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Supportive leadership team and collaborative culture.
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Career development opportunities within a growing organisation.
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Competitive salary package aligned to experience
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Free tickets to Parramatta Eels home games and discounted Eels merchandise
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Onsite parking
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Free staff meals
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Paid Volunteer Day
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Our Values
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Service: We are here for the benefit of our Members and our Community.
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Passion: We are ambitious, strive for excellence and love what we do.
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Openness: We demonstrate integrity and commitment through transparency and accountability.
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Respect: We are welcoming, inclusive and respectful.
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Teamwork: We are united, collaborative and succeed together.
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Ready to Make an Impact?
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If you're a driven business development professional with a passion for events, hospitality and building commercial partnerships, we'd love to hear from you.
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Apply now and help shape the future of Events & Functions at PARRA Group.
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Please note that only shortlisted candidates will be contacted and employment in this position is subject to a satisfactory criminal history record check, we thank you for your understanding.
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Parramatta Leagues is an Equal Prospect Employer.
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📌 Business Development Manager, Events & Functions (New South Wales)
🏢 PARRA Group
📍 New South Wales