Job Description
AnexcitingopportunityisavailableforacommerciallydrivenSeniorMarketingManagertohelpshapetheAustralianmarketentryofanambitiousnewpremiumautomotivebrand.
n
Thisismorethanatraditionalmarketingposition.
Youwillbepartoftheteamresponsiblefordefininghowthebrandisintroduced,experiencedandpositionedinAustralia.
Fromlaunchstrategyandvehiclecampaignstocustomerengagementandretailexperience,youwillplayacentralroleinturninganinternationalbrandvisionintomeaningfullocalmarketimpact.
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Workingalongsideseniorbrandandmarketingleadership,youwilltakeownershipofintegratedmarketingprogramsdesignedtobuildrecognition,createdemandandestablishlong
-
termcustomerrelationships.
n
Thesuccessfulcandidatewillbringabalanceofstrategicthinking,commercialawarenessandhands
-ondelivery.
Youwillthriveinanenvironmentwherethereisanopportunitytobuildnewprocesses,influencedecisionsandmakeavisiblecontributiontothegrowthofthebusiness.
n
The Prospect
n
AnexcitingopportunityisavailableforacommerciallydrivenSeniorMarketingManagertohelpshapetheAustralianmarketentryofanambitiousnewpremiumautomotivebrand.
n
Thisismorethanatraditionalmarketingposition.
Youwillbepartoftheteamresponsiblefordefininghowthebrandisintroduced,experiencedandpositionedinAustralia.
Fromlaunchstrategyandvehiclecampaignstocustomerengagementandretailexperience,youwillplayacentralroleinturninganinternationalbrandvisionintomeaningfullocalmarketimpact.
n
Workingalongsideseniorbrandandmarketingleadership,youwilltakeownershipofintegratedmarketingprogramsdesignedtobuildrecognition,createdemandandestablishlong
-
termcustomerrelationships.
n
Thesuccessfulcandidatewillbringabalanceofstrategicthinking,commercialawarenessandhands
-ondelivery.
Youwillthriveinanenvironmentwherethereisanopportunitytobuildnewprocesses,influencedecisionsandmakeavisiblecontributiontothegrowthofthebusiness.
n
Key Responsibilities
n
n
ShapeanddelivertheAustralianmarketingstrategyandmarket
-entryroadmap
n
Developannualmarketingplansalignedwithbrand,customerandcommercialobjectives
n
Leadhigh-
impactintegratedcampaignssupportingbrandawareness,vehiclelaunchesanddemandgeneration
n
TranslateinternationalbrandpositioningintorelevantAustralianmarketinginitiatives
n
Developgo-to-
marketstrategiesfornewvehicles,modelreleases,technologyandcommercialpropositions
n
Buildcampaignsacrossdigital,social,media,CRM,content,experientialandretailchannels
n
Drivecustomeracquisition,engagement,conversionandretentionthroughtargetedmarketingprograms
n
Developmarketandcustomerinsightstoidentifyopportunitiesforbrandandcommercialgrowth
n
Leadmediaplanning,channelstrategyandcampaignoptimizationwithexternalpartners
n
WorkcloselywithPRandcommunicationsteamsonlaunches,mediaengagementandbrandreputation
n
Createpremiumcustomerexperiencesthroughevents,partnerships,sponsorshipsandactivations
n
Developmarketingprogramsandresourcestosupportretailanddealerpartners
n
Ensureconsistentbrandpresentationandcustomerexperiencethroughouttheretailnetwork
n
Workcloselywithsales,product,aftersalesandcustomerexperienceteamstoalignmarketactivity
n




Manageexternalagencies,creativepartners,mediaspecialistsandmarketingsuppliers
n
Provideclearbriefs,managedeliverablesandmaintainhighstandardsofexecution
n
Managemarketingbudgets,forecastsandcommercialinvestmentdecisions
n
Establishcampaignmeasurementframeworksandtrackbrand,customerandcommercialperformance
n
Presentmarketingperformance,insightsandrecommendationstoseniorstakeholders
n
Identifyopportunitiestoimprovemarketingeffectiveness,customervalueandreturnoninvestment
n
Helpestablishscalablemarketingprocessesandcapabilitiesastheorganisationgrows
n
n
Requirements & Eligibility
n
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Significantexperienceinaseniormarketing,brand,productorintegratedmarketingposition
n
Demonstratedsuccessdeliveringstrategicandmulti
-
channelmarketingcampaigns
n
Experiencewithinautomotive,luxury,premiumconsumergoods,technology,travel,financialservicesoranotherhigh
-
considerationsector
n
StrongknowledgeoftheAustralianconsumer,mediaandretailenvironment
n
Provenabilitytodevelopmarketingstrategiesthatcombinebrandbuildingwithmeasurablecommercialoutcomes
n
Experiencesupportingthelaunchofanewbrand,product,marketorcategoryishighlyregarded
n
Strongunderstandingofbrandstrategy,digitalmarketing,CRM,media,content,experientialmarketingandcustomerjourneys
n
Experienceadaptingglobalorregionalbrandstrategiestosuitlocalmarketrequirements
n
Strongcommercialawarenesswithexperiencemanagingmarketingbudgetsandmeasuringcampaigneffectiveness
n
Excellentstakeholdermanagementandcommunicationskills
n
Abilitytoinfluenceseniorleadersandcollaborateeffectivelyacrossmultiplebusinessfunctions
n
Confidentmanagingagencies,suppliersandstrategicmarketingpartners
n
Strongprojectmanagementskillswiththeabilitytomanagemultipleprioritiesandambitioustimelines
n
Strategicmindsetcombinedwithapractical,hands
-
onapproachtoexecution
n
Abilitytooperateeffectivelywithinadevelopingandfast
-pacedorganisation
n
RelevanttertiaryqualificationinMarketing,Business,Communicationsorarelateddiscipline
n
Australianworkrightsoreligibilityforemployer
-
sponsoredemployment
n
WillingnesstoworkinthenominatedAustralianstate
n
n
Special Instructions
n
Sponsorshipavailablefortherightcandidate,subjecttorelevantvisaandemploymentrequirements.
n
n
ShapeanddelivertheAustralianmarketingstrategyandmarket
-entryroadmap
n
Developannualmarketingplansalignedwithbrand,customerandcommercialobjectives
n
Leadhigh-
impactintegratedcampaignssupportingbrandawareness,vehiclelaunchesanddemandgeneration
n
TranslateinternationalbrandpositioningintorelevantAustralianmarketinginitiatives
n
Developgo-to-
marketstrategiesfornewvehicles,modelreleases,technologyandcommercialpropositions
n




Buildcampaignsacrossdigital,social,media,CRM,content,experientialandretailchannels
n
Drivecustomeracquisition,engagement,conversionandretentionthroughtargetedmarketingprograms
n
Developmarketandcustomerinsightstoidentifyopportunitiesforbrandandcommercialgrowth
n
Leadmediaplanning,channelstrategyandcampaignoptimizationwithexternalpartners
n
WorkcloselywithPRandcommunicationsteamsonlaunches,mediaengagementandbrandreputation
n
Createpremiumcustomerexperiencesthroughevents,partnerships,sponsorshipsandactivations
n
Developmarketingprogramsandresourcestosupportretailanddealerpartners
n
Ensureconsistentbrandpresentationandcustomerexperiencethroughouttheretailnetwork
n
Workcloselywithsales,product,aftersalesandcustomerexperienceteamstoalignmarketactivity
n
Manageexternalagencies,creativepartners,mediaspecialistsandmarketingsuppliers
n
Provideclearbriefs,managedeliverablesandmaintainhighstandardsofexecution
n
Managemarketingbudgets,forecastsandcommercialinvestmentdecisions
n
Establishcampaignmeasurementframeworksandtrackbrand,customerandcommercialperformance
n
Presentmarketingperformance,insightsandrecommendationstoseniorstakeholders
n
Identifyopportunitiestoimprovemarketingeffectiveness,customervalueandreturnoninvestment
n
Helpestablishscalablemarketingprocessesandcapabilitiesastheorganisationgrows
n
Significantexperienceinaseniormarketing,brand,productorintegratedmarketingposition
n
Demonstratedsuccessdeliveringstrategicandmulti
-
channelmarketingcampaigns
n
Experiencewithinautomotive,luxury,premiumconsumergoods,technology,travel,financialservicesoranotherhigh
-
considerationsector
n
StrongknowledgeoftheAustralianconsumer,mediaandretailenvironment
n
Provenabilitytodevelopmarketingstrategiesthatcombinebrandbuildingwithmeasurablecommercialoutcomes
n
Experiencesupportingthelaunchofanewbrand,product,marketorcategoryishighlyregarded
n
Strongunderstandingofbrandstrategy,digitalmarketing,CRM,media,content,experientialmarketingandcustomerjourneys
n
Experienceadaptingglobalorregionalbrandstrategiestosuitlocalmarketrequirements
n
Strongcommercialawarenesswithexperiencemanagingmarketingbudgetsandmeasuringcampaigneffectiveness
n
Excellentstakeholdermanagementandcommunicationskills
n
Abilitytoinfluenceseniorleadersandcollaborateeffectivelyacrossmultiplebusinessfunctions
n
Confidentmanagingagencies,suppliersandstrategicmarketingpartners
n
Strongprojectmanagementskillswiththeabilitytomanagemultipleprioritiesandambitioustimelines
n
Strategicmindsetcombinedwithapractical,hands
-
onapproachtoexecution
n
Abilitytooperateeffectivelywithinadevelopingandfast
-pacedorganisation
n
RelevanttertiaryqualificationinMarketing,Business,Communicationsorarelateddiscipline
n
Australianworkrightsoreligibilityforemployer
-
sponsoredemployment
n
WillingnesstoworkinthenominatedAustralianstate
n
n
Sponsorshipavailablefortherightcandidate,subjecttorelevantvisaandemploymentrequirements.
n
Full visa sponsorship available under Australia Subclass ********* Employer Nomination.

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