Job Description
AnexcitingopportunityisavailableforacommerciallydrivenSeniorMarketingManagertohelpshapetheAustralianmarketentryofanambitiousnewpremiumautomotivebrand.
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Thisismorethanatraditionalmarketingposition. Youwillbepartoftheteamresponsiblefordefininghowthebrandisintroduced,experiencedandpositionedinAustralia. Fromlaunchstrategyandvehiclecampaignstocustomerengagementandretailexperience,youwillplayacentralroleinturninganinternationalbrandvisionintomeaningfullocalmarketimpact.
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Workingalongsideseniorbrandandmarketingleadership,youwilltakeownershipofintegratedmarketingprogramsdesignedtobuildrecognition,createdemandandestablishlong-termcustomerrelationships.
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Thesuccessfulcandidatewillbringabalanceofstrategicthinking,commercialawarenessandhands-ondelivery. Youwillthriveinanenvironmentwherethereisanopportunitytobuildnewprocesses,influencedecisionsandmakeavisiblecontributiontothegrowthofthebusiness.
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The Prospect
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AnexcitingopportunityisavailableforacommerciallydrivenSeniorMarketingManagertohelpshapetheAustralianmarketentryofanambitiousnewpremiumautomotivebrand.
n
Thisismorethanatraditionalmarketingposition. Youwillbepartoftheteamresponsiblefordefininghowthebrandisintroduced,experiencedandpositionedinAustralia. Fromlaunchstrategyandvehiclecampaignstocustomerengagementandretailexperience,youwillplayacentralroleinturninganinternationalbrandvisionintomeaningfullocalmarketimpact.
n
Workingalongsideseniorbrandandmarketingleadership,youwilltakeownershipofintegratedmarketingprogramsdesignedtobuildrecognition,createdemandandestablishlong-termcustomerrelationships.
n
Thesuccessfulcandidatewillbringabalanceofstrategicthinking,commercialawarenessandhands-ondelivery. Youwillthriveinanenvironmentwherethereisanopportunitytobuildnewprocesses,influencedecisionsandmakeavisiblecontributiontothegrowthofthebusiness.
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Key Responsibilities
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ShapeanddelivertheAustralianmarketingstrategyandmarket-entryroadmap
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Developannualmarketingplansalignedwithbrand,customerandcommercialobjectives
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Leadhigh-impactintegratedcampaignssupportingbrandawareness,vehiclelaunchesanddemandgeneration
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TranslateinternationalbrandpositioningintorelevantAustralianmarketinginitiatives
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Developgo-to-marketstrategiesfornewvehicles,modelreleases,technologyandcommercialpropositions
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Buildcampaignsacrossdigital,social,media,CRM,content,experientialandretailchannels
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Drivecustomeracquisition,engagement,conversionandretentionthroughtargetedmarketingprograms
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Developmarketandcustomerinsightstoidentifyopportunitiesforbrandandcommercialgrowth
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Leadmediaplanning,channelstrategyandcampaignoptimizationwithexternalpartners
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WorkcloselywithPRandcommunicationsteamsonlaunches,mediaengagementandbrandreputation
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Createpremiumcustomerexperiencesthroughevents,partnerships,sponsorshipsandactivations
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Developmarketingprogramsandresourcestosupportretailanddealerpartners
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Ensureconsistentbrandpresentationandcustomerexperiencethroughouttheretailnetwork
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Workcloselywithsales,product,aftersalesandcustomerexperienceteamstoalignmarketactivity
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Manageexternalagencies,creativepartners,mediaspecialistsandmarketingsuppliers
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Provideclearbriefs,managedeliverablesandmaintainhighstandardsofexecution
n
Managemarketingbudgets,forecastsandcommercialinvestmentdecisions
n
Establishcampaignmeasurementframeworksandtrackbrand,customerandcommercialperformance
n
Presentmarketingperformance,insightsandrecommendationstoseniorstakeholders
n
Identifyopportunitiestoimprovemarketingeffectiveness,customervalueandreturnoninvestment
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Helpestablishscalablemarketingprocessesandcapabilitiesastheorganisationgrows
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Requirements & Eligibility
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Significantexperienceinaseniormarketing,brand,productorintegratedmarketingposition
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Demonstratedsuccessdeliveringstrategicandmulti-channelmarketingcampaigns
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Experiencewithinautomotive,luxury,premiumconsumergoods,technology,travel,financialservicesoranotherhigh-considerationsector
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StrongknowledgeoftheAustralianconsumer,mediaandretailenvironment
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Provenabilitytodevelopmarketingstrategiesthatcombinebrandbuildingwithmeasurablecommercialoutcomes
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Experiencesupportingthelaunchofanewbrand,product,marketorcategoryishighlyregarded
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Strongunderstandingofbrandstrategy,digitalmarketing,CRM,media,content,experientialmarketingandcustomerjourneys
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Experienceadaptingglobalorregionalbrandstrategiestosuitlocalmarketrequirements
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Strongcommercialawarenesswithexperiencemanagingmarketingbudgetsandmeasuringcampaigneffectiveness
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Excellentstakeholdermanagementandcommunicationskills
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Abilitytoinfluenceseniorleadersandcollaborateeffectivelyacrossmultiplebusinessfunctions
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Confidentmanagingagencies,suppliersandstrategicmarketingpartners
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Strongprojectmanagementskillswiththeabilitytomanagemultipleprioritiesandambitioustimelines
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Strategicmindsetcombinedwithapractical,hands-onapproachtoexecution
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Abilitytooperateeffectivelywithinadevelopingandfast-pacedorganisation
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RelevanttertiaryqualificationinMarketing,Business,Communicationsorarelateddiscipline
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Australianworkrightsoreligibilityforemployer-sponsoredemployment
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WillingnesstoworkinthenominatedAustralianstate
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Special Instructions
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Sponsorshipavailablefortherightcandidate,subjecttorelevantvisaandemploymentrequirements.
n
n
ShapeanddelivertheAustralianmarketingstrategyandmarket-entryroadmap
n
Developannualmarketingplansalignedwithbrand,customerandcommercialobjectives
n
Leadhigh-impactintegratedcampaignssupportingbrandawareness,vehiclelaunchesanddemandgeneration
n
TranslateinternationalbrandpositioningintorelevantAustralianmarketinginitiatives
n
Developgo-to-marketstrategiesfornewvehicles,modelreleases,technologyandcommercialpropositions
n




Buildcampaignsacrossdigital,social,media,CRM,content,experientialandretailchannels
n
Drivecustomeracquisition,engagement,conversionandretentionthroughtargetedmarketingprograms
n
Developmarketandcustomerinsightstoidentifyopportunitiesforbrandandcommercialgrowth
n
Leadmediaplanning,channelstrategyandcampaignoptimizationwithexternalpartners
n
WorkcloselywithPRandcommunicationsteamsonlaunches,mediaengagementandbrandreputation
n
Createpremiumcustomerexperiencesthroughevents,partnerships,sponsorshipsandactivations
n
Developmarketingprogramsandresourcestosupportretailanddealerpartners
n
Ensureconsistentbrandpresentationandcustomerexperiencethroughouttheretailnetwork
n
Workcloselywithsales,product,aftersalesandcustomerexperienceteamstoalignmarketactivity
n
Manageexternalagencies,creativepartners,mediaspecialistsandmarketingsuppliers
n
Provideclearbriefs,managedeliverablesandmaintainhighstandardsofexecution
n
Managemarketingbudgets,forecastsandcommercialinvestmentdecisions
n
Establishcampaignmeasurementframeworksandtrackbrand,customerandcommercialperformance
n
Presentmarketingperformance,insightsandrecommendationstoseniorstakeholders
n
Identifyopportunitiestoimprovemarketingeffectiveness,customervalueandreturnoninvestment
n
Helpestablishscalablemarketingprocessesandcapabilitiesastheorganisationgrows
n
Significantexperienceinaseniormarketing,brand,productorintegratedmarketingposition
n
Demonstratedsuccessdeliveringstrategicandmulti-channelmarketingcampaigns
n
Experiencewithinautomotive,luxury,premiumconsumergoods,technology,travel,financialservicesoranotherhigh-considerationsector
n
StrongknowledgeoftheAustralianconsumer,mediaandretailenvironment
n
Provenabilitytodevelopmarketingstrategiesthatcombinebrandbuildingwithmeasurablecommercialoutcomes
n
Experiencesupportingthelaunchofanewbrand,product,marketorcategoryishighlyregarded
n
Strongunderstandingofbrandstrategy,digitalmarketing,CRM,media,content,experientialmarketingandcustomerjourneys
n
Experienceadaptingglobalorregionalbrandstrategiestosuitlocalmarketrequirements
n
Strongcommercialawarenesswithexperiencemanagingmarketingbudgetsandmeasuringcampaigneffectiveness
n
Excellentstakeholdermanagementandcommunicationskills
n
Abilitytoinfluenceseniorleadersandcollaborateeffectivelyacrossmultiplebusinessfunctions
n
Confidentmanagingagencies,suppliersandstrategicmarketingpartners
n
Strongprojectmanagementskillswiththeabilitytomanagemultipleprioritiesandambitioustimelines
n
Strategicmindsetcombinedwithapractical,hands-onapproachtoexecution
n
Abilitytooperateeffectivelywithinadevelopingandfast-pacedorganisation
n
RelevanttertiaryqualificationinMarketing,Business,Communicationsorarelateddiscipline
n
Australianworkrightsoreligibilityforemployer-sponsoredemployment
n
WillingnesstoworkinthenominatedAustralianstate
n
n
Sponsorshipavailablefortherightcandidate,subjecttorelevantvisaandemploymentrequirements.
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Full visa sponsorship available under Australia Subclass ********* Employer Nomination.

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