Create memorable celebrations, build lasting client relationships and grow one of Sydney's distinctive event destinations.
The Fresh Collective is seeking an experienced, commercially minded Sales & Events Manager to lead sales and event coordination at Strathfield Golf Club.
In this pivotal role, you'll own the client journey from first enquiry through to post-event follow-up.
You'll drive new and repeat business across weddings, private celebrations, wakes, corporate, association and government events—while ensuring every event is thoughtfully planned, profitable and delivered to an exceptional standard.
About the Role
Reporting to the Head of Sales – NSW & ACT, you'll balance proactive sales activity with detailed event management.
You'll build a strong local client base, turn enquiries into confirmed business, and work closely with the club, operations, kitchen, staffing, marketing and accounts teams to bring each event to life.
What You'll Do
Manage inbound enquiries, prepare tailored proposals and convert leads into confirmed events
Generate new business through proactive outreach, networking, referrals and relationship building
Grow repeat business and manage key client relationships across all event sectors
Conduct client meetings, venue inspections and sales presentations
Manage the full planning process, including event briefs, function sheets, floorplans, staffing, equipment, supplier requirements, invoices and client communications
Work collaboratively with Strathfield Golf Club and Fresh Collective teams to deliver seamless event execution
Monitor event budgets, margins and revenue opportunities, including yield management for key dates
Maintain accurate client, sales and event records in Elite/Momentus or a similar event management system
Complete post-event follow-up, gather feedback and identify future event opportunities
Attend industry events, client functions and networking opportunities as required
Prepare weekly sales activity,



pipeline and financial reporting
About You
You're an organised and confident hospitality professional with a natural ability to build rapport.
You enjoy the energy of a sales conversation, have an eye for detail, and take pride in turning a client brief into a memorable event experience.
You'll bring:
Experience in sales, events, hospitality, catering, hotels or venue management
A proven ability to build business, convert enquiries and nurture repeat clients
Strong event coordination skills, with the ability to manage multiple priorities and deadlines
Excellent written and verbal communication skills
Commercial awareness and confidence working with budgets, quotes and event profitability
A proactive, solutions-focused approach and high attention to detail
Confidence engaging with clients, suppliers, venue partners and internal stakeholders
Experience with Elite, Momentus or a similar CRM/event management system is highly regarded
Availability to attend occasional evening or out-of-hours events and networking functions
Why Join The Fresh Collective?
The Fresh Collective is a leading hospitality group behind exceptional food, beverage and event experiences at some of Australia's most iconic venues.
At Strathfield Golf Club, you'll have the opportunity to make a genuine impact—growing the event business while creating meaningful experiences for every client and guest.
Join an established hospitality group with a reputation for exceptional food, service and events
Make a genuine impact by growing the events business at Strathfield Golf Club
Be part of a team-oriented, supportive and passionate Sales & Events team
Work across a diverse event mix, including weddings, private celebrations, corporate functions and community events
Access genuine career development and progression opportunities within The Fresh Collective
Enjoy employee recognition initiatives and staff benefits
If you're ready to combine your sales expertise with a passion for exceptional events, we'd love to hear from you.

📌 Sales & Events Manager | Strathfield Golf Club (Sydney)
🏢 The Fresh Collective
📍 Sydney