Job Description

About Fetch

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Fetch is how modern pet parents give their pets the best care . One pink app ???? for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.

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We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us. That's where you come in.

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Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)

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Employment type: Full-time

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Compensation: Competitive Series A salary + meaningful equity

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Working with: Works closely with the Head of Marketing and the founders.

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Your role

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We're looking for a brilliant Social & Content Lead to make Fetch famous. Organic short-form is yours end to end: concept, script, shoot, edit, post, learn. TikTok, Reels and Shorts. You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.

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Make Fetch worth following on TikTok, Instagram and YouTube Shorts

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Own organic short-form end to end: concept, script, shoot, edit, post

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Turn real Fetch moments into content people watch, save and send

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What you'll build

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A feed worth following : TikTok, Instagram and YouTube Shorts that grow real engagement.

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Repeatable series, not one-offs : formats that compound instead of random posts.

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A trend radar : knowing early what Fetch should jump on, ignore or twist.

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Fuel for paid : your best hooks, openings and variants feeding performance.

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About you

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You understand the internet in your bones. You know why a video gets watched twice, when a hook is too slow, and when a trend is already dead. Maybe you've worked at a consumer brand, an agency, a media company, or built your own channel. What matters is that you've made content people actually watched, saved and sent.

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2+ years making short-form content, in-house, at an agency, or on your own channel

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You've built or grown a channel with real engagement

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You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest)

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Strong writing across hooks, scripts and captions

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You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft

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Bonus: your own audience or personal channel

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Beyond the CV:

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You're funny, observant and brave

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You can turn a small pet-parent truth into a big social idea

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You're full of ideas, and you actually ship them

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You can take feedback without getting weird about it

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You love pets, and you get why people are obsessed with them

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You probably won't love this role if

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You don't really live on TikTok, Reels or Shorts

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You need a big team,



a big budget or a perfect brief

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You'd rather talk about strategy than make the thing

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You're too polished to move quickly

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What it's like here

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We're ambitious, collaborative, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.

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You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team

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Weird is welcome. We value unexpected perspectives and people who think differently, so just be you

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Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets

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We're growing RAPID . It's an exciting time to join and you'll directly impact the future of our products

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And the perks:

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Competitive Series A salary + meaningful equity

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Hybrid working (3-4 days in-office)

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Latest MacBook Pro and a top setup

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Two team retreats each year

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Office dogs for cuddles and interruptions

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Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap

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How to apply

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Apply via the link and send your TikTok, Instagram, YouTube or portfolio, anything that shows what you've made. Then tell us:

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Your best-performing piece and why you think it worked

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Any numbers you can share: watch time, shares, saves, anything

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One idea you'd make for Fetch in your first 30 days

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We care less about a perfect CV and more about whether you can make people pay attention.

📌 Social & Content Lead (New South Wales)
🏢 Fetch Pet
📍 New South Wales