Sales & Marketing Manager – Carbon Offroad

Can you set a marketing strategy that builds a brand — and a sales strategy that converts it into revenue? Are you just as comfortable writing the strategic plan as you are rolling your sleeves up to help deliver it? Do you live for the outdoors and all things 4WD?

If you answered a loud "Yes," you might be the commercial leader we need to lift the strategic game of both marketing and sales at Carbon Offroad.

The Mission

Carbon Offroad has the best winch and recovery gear on the market. Now we need a leader to turn that product superiority into market share — across every channel, in every market we compete in.

We're a small business with large business aspirations, and this role reflects that. You'll set the direction — brand, channel and sales strategy — and lead a team to execute it well. But you won't just be handing down a plan from above; you'll be in the detail alongside your team when it counts, whether that's a big box retail pitch or a campaign that needs your hands on it to land.

The Role:

Strategise, Lead, Deliver

As our full time Sales & Marketing Manager, you'll own marketing strategy across all of our channels — Australia, the USA, DTC, B2B and big box retail — and lead a team of 4-5 FTEs across sales and marketing, plus a number of contract-based providers, setting the strategy they execute day to day.

You’ll report to the General Manager and work closely with the leadership team to keep marketing and sales pulling in the same direction, at the same pace, toward the same number.

Your Key Focus Areas

Marketing Strategy: Set the brand, channel and campaign strategy across AU, USA, DTC and B2B, and ensure it’s executed to a high standard by your team.

Sales Leadership: Lead, coach and hold accountable your sales people, setting the targets and strategy that drive performance across our key channels and markets.

Retail & Trade Strategy: Set the strategy for how we win and grow with big box and trade partners,



and get hands‑on where it matters — pitches, key relationships, and problem‑solving alongside your team.

USA Expansion: Shape the marketing strategy for the USA market, and work alongside the USA Channel Manager to develop the sales strategy, in conjunction with the General Manager and the wider leadership team, to build Carbon Offroad's presence while staying true to the brand.

Commercial Ownership: Bring a genuine commercial mindset to every decision — you understand ROI, channel economics and how strategy translates into sales results, not just activity.

Business Values

Carbon Offroad prides itself on the core values that drive everything we do. The Sales & Marketing Manager will ensure all strategy and messaging aligns with our core values.

The Carbon Family: The Bond Beyond the Trail. We don't just have customers & partners; we have a community. When you run/sell/promote Carbon gear, you're part of a global family of like‑minded off‑roaders. We look out for our own, support the community, and work together to protect the future of the lifestyle we love.

Built for Life Reliability Without Compromise. We don't just make accessories; we make life saving equipment. We believe that when you're miles from help, "good enough" isn't an option. Our gear is engineered to be the most trusted member of your recovery kit, products every off‑roader can bet their life on when the trail gets real.

Relentless Evolution: The Pursuit of Better. We are never satisfied. Whether it's refining a winch motor, optimising our carbon footprint, or streamlining your experience on our site, we are in a state of constant motion.



We challenge the status quo daily to ensure that yesterday's best is today's baseline for every off‑roader out there.

About You: The A-Player

A Proven Commercial Leader: You have solid experience setting and delivering marketing strategy in a commercially-driven business, with runs on the board to prove it.

Sales Leadership Experience: You've led a sales team before and know how to set strategy and get results through others.

Hands‑On When It Counts: You're comfortable working at both altitudes — building the strategic plan and rolling your sleeves up to help deliver it. This is a small business with big ambitions, and we need someone who thrives in that mix.

Channel Breadth: You understand DTC, B2B and retail/trade channels well enough to set strategy and get into the detail alongside your team.

Comfortable with Imperfect: You don't need perfect systems and polished processes handed to you on day one. You're prepared to roll your sleeves up and help build them, carrying Carbon Offroad through its next stage of business maturity.

Industry Credibility: Genuine interest in or experience with the offroad/4WD lifestyle will help you connect with our community and speak our language.

Tertiary qualifications in marketing, business or a related field are highly regarded but not mandatory. Show us how your experience will make you the best candidate for the role.

Why Join the Carbon Crew?

Performance Rewards: Our team works to a quarterly bonus program, giving you a genuine opportunity to earn significantly more than your base market salary.

Solid Foundation: Benefit from our existing, thorough growth management and process systems while having the freedom to bring your own strategy to the table.

Global Impact: You'll be helping build an Australian brand into a global household name.

Carbon Offroad is a strictly non-smoking/vaping workplace.

What can I earn as a Sales and Marketing Manager

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