Unmistakable brand writers wanted

Hello. We’re looking for talented brand writers to join our team in Sydney. The kind of characters who enjoy words and creating truly unmistakable brand voices. You’ll be comfortable switching from headline to guideline, without missing a deadline. And you’ll know (and care) about brands, especially the way they behave and interact.

What you’ll need

We’re on the hunt for a couple of mid-senior level writers. You’ll be based in our Sydney studio full time. And you’ll need at least 5 years of professional experience in an environment where the quality of your words has been a focus.

You might currently be working as a creative in another agency or in a communications role inside a well-known company. Even though your title might not be ‘brand writer’, it’s significant you have the skills needed to slip straight into our team and produce great work for our clients.

Here are a few other things that will help you stand out (read these carefully – they’ll come in handy later):

- Understanding and familiarity with brand and voice frameworks
- Ability to demonstrate a wide range of tonal styles across communication types
- Specialist expertise in certain mediums (e.g. digital, script writing) or sectors




- A style of writing with a surprising edge that naturally engages your audience across short and long form
- Confidence presenting your writing internally and with clients
- Unicorn craft, enthusiasm and ambition to do unmistakable work

Who are we?

Since 2005, we’ve been helping brands express their unmistakable character using all 26 letters of the alphabet. Today, XXVI is one of the largest dedicated brand voice and language studios in Australia. We have a talented team of 15 across offices in Sydney and Melbourne, with a client list that includes NAB, Stockland, Qantas, Jetstar, Sydney Symphony Orchestra, AustralianSuper and Officeworks.

We work on brand voices, character development, narratives, naming, messaging, training – if it involves words, then chances are we’ve seen it before.

Being part of Principals means you’ll also be involved in major brand strategy and identity projects, working alongside some of the sharpest thinkers in the industry.

How to apply

Are you our kind of character? Send us your CV as well as a one-page cover letter that gets our attention and tells us why you’d be the perfect fit for our team.

Remember that attention to detail point we made earlier? This one-page cover letter is an absolute must. If you forget it, then forget it.

📌 Brand Writer (Sydney)
🏢 XXVI
📍 Sydney