19 Sep
|
Cart 8 Marketplace
|
Woodville North
19 Sep
Cart 8 Marketplace
Woodville North
About Cart 8 Marketplace
Cart 8 is a growing marketplace business based in Woodville North, South Australia. We are building a dynamic platform that connects local producers directly with consumers, helping get quality local products into people's homes.
We are looking for a creative, organised digital marketer to join our growing team and run the day-to-day marketing that brings our producers and products to life online.
About the Role
This is Cart 8’s first dedicated marketing hire. It’s a routine, execution-focused role: running the regular rhythm of email campaigns, content, social, and basic SEO housekeeping against a marketing calendar. You’ll get clear briefs on what’s launching from the Managing Director (MD) and turn them into campaigns and content. This role will support the MD in commercial decisions (pricing, promotions, markdowns, range) and paid media strategy.
Key Responsibilities
Email Marketing
- Build and send Klaviyo campaigns in line with the calendar
- Maintain core automations (welcome, abandoned cart, post-purchase, win-back) so they keep running correctly
- Basic list segmentation and list growth activity
Content & Design
- Design email, social, and in office banner assets in Illustrator and Photoshop, to an established brand style guide
- Shoot or edit basic product photography and short-form video for campaigns, social, and site content
- Create and schedule social content (Facebook, Instagram): captions, basic content creation, community replies
Website Merchandising & Conversion Support
- Manage and update on-site merchandising: collection page layout, banners, landing pages, and featured products, in line with what’s launching
- Flag opportunities for cross-sell and upsell placement (e.g. bundle suggestions, “customers also bought”)
to the MD for approval
- Monitor basic eCommerce metrics (traffic, conversion rate, average order value) alongside campaign performance, and flag patterns worth investigating
- Work with MD to develop pricing, promotions, and markdown strategy and ensure it’s implement and maintain by the web team (updating prices/promo banners, scheduling markdown timing, keeping promotions live and accurate)
- Paid media and social media: run templated always-on campaign and working with MD to develop strategy, targeting, and budget-scaling decisions
- Support simple A/B tests (e.g. banner or page layout variants) when directed, rather than designing test strategy independently
Marketing Calendar
- Maintain the marketing calendar: campaigns, seasonal dates, and producer/bundle launches, so nothing goes live without marketing support already scheduled
Reporting
- Pull regular, straightforward performance numbers (email opens/clicks/revenue, social engagement) for the MD to review
Required Qualifications & Experience
- Hands-on Klaviyo experience: comfortable building campaigns and maintaining existing automations
- Working proficiency in Adobe Illustrator and Photoshop; basic photography and video editing skills (phone/DSLR content, not full production) are a plus
- Experience creating social content, not just scheduling it
- Comfortable following an SEO checklist
- Basic familiarity with Google Analytics or similar, enough to read traffic and conversion numbers, not build dashboards from scratch
- Comfortable with Shopify, or a fast learner on new platforms
- Strong organisational skills, this role runs on a calendar with regular deadlines
- Bonus: food, FMCG, or grocery e-commerce background
- Experience with paid advertising (Google Ads, Meta Ads) and retargeting campaigns
📌 Digital Marketing Coordinator (Woodville North)
🏢 Cart 8 Marketplace
📍 Woodville North