About the Role

We are looking for a hands-on and commercially minded Digital Marketing Executive with a strong understanding of both content and performance marketing.

You will be responsible for brand-owned content, Meta advertising, influencer collaborations and day-to-day website marketing operations. The ideal candidate can connect creative ideas with performance data and independently drive projects from briefing through to execution and optimisation.

Key Responsibilities

1. Meta Advertising

- Support the planning, creation and publishing of brand-owned social media content, including creative direction, copywriting, briefs and content reviews
- Develop and execute Meta advertising plans based on brand priorities, campaign objectives and commercial targets
- Manage the day-to-day setup, monitoring and optimisation of Meta campaigns
- Analyse key performance metrics, including CTR, CPC, CPA, ROAS and conversion results
- Identify high-performing creatives, hooks, audiences and content formats, and translate insights into ongoing improvements
- Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and to a high standard
- Conduct regular performance reviews and provide clear, actionable recommendations

2. Influencer Partnerships and Content Coordination

- Independently identify, evaluate and shortlist relevant influencers and KOLs
- Manage influencer outreach, negotiations, briefing, content reviews and campaign delivery




- Assess the brand fit and conversion potential of influencers and their content
- Track campaign performance and identify effective influencer profiles and content formats
- Coordinate the repurposing of influencer content across brand-owned channels and paid advertising

3. Website and E-commerce Marketing Operations

- Support the day-to-day marketing operation of the brand website, with a key focus on EDM planning, production, deployment and performance analysis
- Coordinate website assets for major campaigns, product launches and promotional events, including banners, landing pages and product content
- Coordinate advertising, social media, EDM and website content to ensure a consistent customer journey and marketing message

About You

- Bachelor’s degree in Marketing, Communications or a related field
- At least two years of experience in digital marketing, performance marketing or social media marketing
- Hands-on Meta Ads experience, with the ability to independently set up, monitor, analyse and optimise campaigns
- Strong content sense and the ability to assess the conversion potential of creatives, hooks and influencer assets
- Solid analytical skills and the ability to turn performance data into clear actions
- Experience independently managing influencer selection, outreach, briefs and content delivery
- Agency management experience is highly regarded
- Strong written and spoken English communication skills

📌 Digital Marketing Executive (Sydney)
🏢 Unichi Wellness
📍 Sydney