About the Business:

Brioche by Philip is one of Melbourne's most recognised artisan bakery and café brands, operating five retail locations across Melbourne, including Russell Street, Little Collins Street, Queen Street, Prahran and Eastland. In addition to its retail operations, the business supplies artisan breads and pastries on a wholesale basis to a number of Melbourne's leading cafés, restaurants and hospitality venues.

Established by renowned artisan baker Philip Chang, Brioche by Philip combines over 30 years of French baking expertise with modern Japanese influences to produce a unique range of premium breads, pastries and café offerings. Since its establishment, the business has earned an outstanding reputation for quality and innovation, receiving numerous industry awards, including recognition as one of Melbourne's best bakeries and for producing some of Melbourne's finest sourdough. The business has also been featured extensively in newspapers, books, food publications and hospitality reviews, establishing itself as an iconic Melbourne food destination.

About the Role:

Brioche by Philip is looking for a superstar Marketing Specialist, who will be responsible for managing, optimising and advising on all elements of the business's marketing, while implementing a strategic product management function to identify and capitalize on market opportunities as well as advising on the development, coordination and implementation of long-term brand campaigns for the business.

The main tasks and duties of the role include, but are not limited to:

- Developing,



implementing and evaluating strategic marketing plans across all Brioche by Philip retail locations and wholesale operations. Planning and project managing integrated advertising and promotional campaigns across digital, print and social media platforms. Evaluating, planning, and project-managing the rollout of direct-to-consumer digital touchpoints—such as branded mobile apps and intelligent, AI-assisted loyalty frameworks—to scale digital presence and enhance omni-channel customer experiences Conducting market research and analysing consumer behaviour, industry trends and competitor activities to identify new business opportunities as well as optimizing product range offering and inventory flow against profit maximization.Developing strategies to strengthen and maintain a consistent Brioche by Philip brand identity across all business operations. Lead bakery and pastry product lifecycle management from concept and testing through to trial launch, roll-out, and eventual phase-out based on sales performance and seasonality Advising management on marketing initiatives, product pricing, positioning, menu engineering and promotional strategies to increase customer engagement and sales.



Coordinating marketing activities across multiple business locations to ensure consistent branding and messaging. Liaising with external designers, photographers, media agencies and advertising providers to produce high-quality marketing materials. Monitoring and evaluating the effectiveness of marketing campaigns and ongoing product health and portfolio performance through data driven analysis and reporting. Supporting the promotion and expansion of the wholesale division by identifying opportunities to increase commercial partnerships. Assisting the business in developing long-term marketing and distribution strategies to support planned expansion into selected Asian markets.

Qualifications and Experience:

- Bachelor degree (or equivalent qualification) in marketing, economics, or a related area Proven track record of managing a product portfolio through its full lifecycle—from initial conceptualization, market sizing, and launch through to performance monitoring, rationalization, and phase-out Experience evaluating product mix profitability, conducting range reviews, and performing performance-based rationalization Experience conducting market research and competitor benchmarking to expand product reach into recent segments, enterprise accounts, or international markets. Demonstrated capability in using AI tools to design marketing strategies, build automated workflows, or analyze customer data is an advantage. 3 years of experience within a similar role

If you think you would be the right fit for this role, please get in touch with us by responding to this posting or by contacting us!

📌 Marketing Specialist (ANZSCO 225113) (Melbourne)
🏢 Brioche by Philip
📍 Melbourne