About Fitness & Lifestyle Group
Fitness & Lifestyle Group (
FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs — 310+ locations, 600,000+ members, and five of the region's most recognised fitness brands:
Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness and Barry's
.
We're headquartered in Australia with regional offices across South East Asia, and we're on a mission to help our global community live stronger, happier lives.
The Opportunity
At
Fitness First
,
we believe fitness has the power to transform lives.
As Senior Marketing Manager, you will lead the marketing strategy and execution for one of Australia's most
recognised
fitness brands, shaping how Fitness First shows up in market and how we attract,
engage
and
retain
members.
Reporting to the Head of Marketing, you will own end-to-end marketing delivery for Fitness First across Australia.
As the brand custodian, you will develop and execute full-funnel marketing strategies that strengthen brand awareness, drive member
acquisition
and deliver commercial results across paid, owned and earned channels.
This is a hands-on leadership role where you will work across brand, digital, media,
partnerships
and member communications, turning strategy into action and ideas into measurable commercial outcomes.
You will work closely with agency partners and cross-functional teams to deliver impactful campaigns, product launches, partnerships and tactical initiatives, including major club openings and high-visibility campaigns across the Fitness First portfolio.
You will also lead,
coach
and develop the Digital Marketing Manager and Marketing
Ex
ecutiv
e
, bringing together strategic thinking, creative ex
ecution a
nd commercial performance to help shape the future of the Fitness First brand.
Please note, this is a 9-month contract covering a period of parental leave.
Key Responsibilities
Develop and deliver annual marketing strategies that drive brand growth, member acquisition and commercial performance.
Own the Fitness First campaign calendar, including product launches, club openings,
partnerships
and tactical campaigns.
Act as
brand
guardian, ensuring all activity is consistent with brand positioning, creative




standards
and member experience.
Lead the development and execution of integrated campaigns across paid,
owned
and earned channels.
Partner with media agencies to develop effective channel strategies, media
plans
and budget allocation.
Oversee digital marketing performance across paid media, SEO, content, email,
website
and app experiences.
Drive member lifecycle communications, including acquisition, onboarding,
retention
and win-back initiatives.
Manage marketing budgets, reporting, campaign
analysis
and
optimisation
to
maximise
return on investment.
Lead,
coach
and develop the Digital Marketing Manager and Marketing
Ex
ecu
tive
.
Collaborate with internal stakeholders,
agencies
and partners to deliver seamless, high-impact marketing outcomes.
About You
You are a commercially minded marketer who combines strategic thinking with a hands-on approach.
You are
energised
by variety, enjoy managing multiple projects
simultaneously
and thrive in fast-paced environments where priorities evolve quickly.
A natural collaborator, you build strong relationships across teams,
agencies
and partners, influencing stakeholders to deliver great outcomes.
You balance creativity with analytical thinking, using data and insights to make decisions while never losing sight of the customer experience.
You are equally comfortable leading big-picture brand strategy as you are briefing campaigns, reviewing performance
metrics
or refining communications.
Key Experience
Experience in marketing, with strong
expertise
across
brand
,
digital
perfo
rmance
and campaign management.
Experience in a B2C environment, ideally within premium consumer brands – either from agency environments or in-house marketing teams.
Proven experience developing and delivering integrated, full-funnel marketing campaigns.




Robust understanding of media strategy, planning, agency
management
and budget oversight.
Experience across paid search, paid social, SEO, email
marketing
and member lifecycle communications.
Proficiency
with Google Analytics,
G
oogle
Ads
, Meta
platform
s
and dig
ital performance reporting.
Experience writing and briefing email,
SMS
and digital communications.
Demonstrated ability to interpret data, generate
insights
and
optimise
campaign performance.
Previous
people
leadership experience, with a passion for developing team capability.
Strong project management skills and experience working across multiple stakeholders,
priorities
and deadlines.
Experience using workflow or project management tools such as Monday.com is highly regarded.
In return we offer you
Complementary all access Fitness First Membership, plus one for a friend
FLG is committed to promoting a healthy work-life balance.
We offer a hybrid work model, mixing ***** office (Monday, Tuesday and Thursday) and work-from-home responsibilities.
Modern offices in the heart of Sydney's vibrant CBD
Anniversary leave days and additional complimentary memberships through FLG's Recognition of Service Program
Be recognised and rewarded by your peers for living our values with FLG's People's Champion awards
Enjoy exclusive employee discounts with industry leading fitness, travel, fashion and retail brands through FLG's partner discount program
Employee Assistance Program
Our commitment to diversity & inclusion
At
Fitness and Lifestyle Group
we bring positive energy and attitude to work every day, we are proud of who we are and who we work for.
We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation.
We pride ourselves on empowering our team to be their authentic selves at work.
We welcome applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability and from other diverse backgrounds.
Apply Now!
Please click 'Apply' to submit a resume that details your experience, attributes and achievements.

📌 Senior Marketing Manager | Fitness First | Sydney, Cbd (New South Wales)
🏢 Fitness And Lifestyle Group
📍 New South Wales