We have an incredibly exciting opportunity at General Pants Co..
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About the Role
We're looking for a State Manager (South) to lead store performance and customer experience across a portfolio of key General Pants stores spanning New South Wales, Victoria, Tasmania and South Australia!
This role owns how our customer experiences the brand in every store across your region, and the commercial result that experience delivers.
You'll set the standard for operational excellence, build a team of high-performing Store Managers, and turn business strategy into clear, executable action on the shop floor.
Reporting to the Head of Retail, you'll lead by example: Owning results, challenging the status quo, and partnering across the business to embed, improve and grow General Pants in your region.
What You Will Be Doing
Own the in-store customer experience across your region, from service standards and the service model through to visual merchandising and brand storytelling
Get on the floor.
Spend real time in your stores with your Store Managers and teams so you always have a true read on the customer, the obstacles and the opportunity
Deliver sales, gross margin and profit budgets for each store and the region, and drive every KPI that moves them: conversion, ATV, UPT, IPC and sales per hour
Turn around underperforming stores with explicit plans, named owners and firm timeframes, then share what's working across the region and the wider network
Protect margin through wage-to-sales, store cost control, stock loss and stock take compliance
Grow omni performance from store across ship from store, click and collect and returns, and drive CRM acquisition and retention in your stores
Sharpen store operations, from replenishment and delivery processing to back of house standards, so teams get time back for the customer
Keep every store compliant alongside People & Culture and Operations, covering WHS, employment obligations, award compliance and General Pants Co. standards
Recruit,



coach and develop your Store Managers, and build a genuine progression pipeline through talent mapping and succession planning
Support new store openings, refurbishments and relocations in your region, bringing a test and learn mindset to new ideas
About You
Commercially driven and entrepreneurial.
You spot the opportunity and move on it
You lead with empathy, honesty and humility, and hold yourself to the standard you set for your teams
You take initiative.
You've never waited to be told what needs doing
Resilient and influential, able to lead teams across multiple states, including remotely
You think strategically and execute practically, turning business goals into action on the floor
You love developing people and creating the conditions for them to step up
What We Are Looking For
Proven experience as a State, Regional or Area Manager leading a multi-site retail portfolio
Fashion, apparel or lifestyle retail, ideally high volume
A track record of delivering sales, KPI and cost outcomes across multiple stores
Experience turning underperforming stores around through change and accountability
Strong commercial acumen and a hands-on feel for what makes a store perform
Sound knowledge of WHS, employment obligations and retail compliance
Willingness to travel regularly across NSW, VIC, TAS and SA
Who We Are
At General Pants, we believe in creating a supportive and inclusive environment that promotes and celebrates individuality and an entrepreneurial spirit.
Some of the things we offer include:
Generous Discount
– spoil yourself and your immediate family
Training and Development
– we want you to grow and get the most out of your role!
Paid Parental Leave
– supporting you through life's most important milestones
Employee Assistance Program
– confidential personal and professional support whenever you need it
Diverse Career Paths
– it's over to you!
Ready?
If you're the retail leader who wants to own your region, the experience, the numbers and the people, we want to hear from you!

📌 State Manager (South) (Bundaberg Central)
🏢 Alquemie Group Operations
📍 Bundaberg Central